The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service.
While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop.
During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.
New insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of celebrity award nominees across TV, movie, and music categories.
MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.