Canadians feel a company’s primary social responsibility is to provide good jobs for people, according to a new study by GfK in 22 countries.
Companies have a social responsibility to provide good jobs for people, according to a new study by GfK in 22 countries.
As part of its growing presence in the digital marketplace, GfK MRI has partnered with key data management platforms (DMPs) to launch 23 online advertising targets that bring new actionable insights to political ad campaigns.
According to a new GfK analysis, pet food spending globally represents a roughly $70 billion industry, with nearly two-thirds of sales taking place in the US and Europe. And dogs account for the lion’s share of that spending.
GfK is further developing the setup of the North America business effective March 3, 2016. The business currently consists of two separate sectors, but these are being more closely combined under the One GfK strategy. The result will enable GfK to offer its range of services in North America in a more integrated manner. Gary Cofer is announced as the new lead for the joint North America business.
Use of mobile media devices in Latin America is rapidly rising, accounting for over 19 hours weekly – nearly one-third of total media time. The results come from the latest in a series of GfK single-source cross-media studies prepared for ESPN.
Digital technologies are giving consumers more and more options for connecting and keeping in touch. But new GfK research shows that only 23% of online consumers in the US agree1 that virtual interactions with people and places “can be as good as being there in person.”
The Baby Boomers may never quite catch on – but mobile payments have won fans among the young US consumers coveted by so many brands.
As today’s technology continues to become more sophisticated and more integrated into daily life, market research experts GfK conducted a global study to see if virtual interactions with people and places are seen to be as good as being there in person.
Among Canadians, cash is no longer king. For the second year in a row, Canadian consumers are showing a growing preference for non-cash payment methods.<
GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
From their use of computers for online purchases to their top reasons for choosing to buy in brick-and-mortar stores, Generations Y and Z part company on important points in a new GfK study of shopping habits and preferences.