According to the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (consisting of the USA, Canada and Mexico) held steady as having the world’s top two most highly connected populations.
At the Internet of Things (IoT) World conference this week, GfK’s Kevin M. Taylor, Ph.D., will share recent findings on consumer attitudes toward and use of Smart Home technologies – an essential element of IoT.
In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.
Amid strong concerns about rising household debt in Canada, only 11 percent of Canadian males and 8 percent of Canadian females embrace a “have fun now” mindset over a commitment to saving and investing for the future.
In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study.
Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI.
Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands, according to the latest release of product insights from GfK MRI’s The Survey of the American Consumer™
Canadians feel a company’s primary social responsibility is to provide good jobs for people, according to a new study by GfK in 22 countries.
Companies have a social responsibility to provide good jobs for people, according to a new study by GfK in 22 countries.
As part of its growing presence in the digital marketplace, GfK MRI has partnered with key data management platforms (DMPs) to launch 23 online advertising targets that bring new actionable insights to political ad campaigns.
According to a new GfK analysis, pet food spending globally represents a roughly $70 billion industry, with nearly two-thirds of sales taking place in the US and Europe. And dogs account for the lion’s share of that spending.
GfK is further developing the setup of the North America business effective March 3, 2016. The business currently consists of two separate sectors, but these are being more closely combined under the One GfK strategy. The result will enable GfK to offer its range of services in North America in a more integrated manner. Gary Cofer is announced as the new lead for the joint North America business.