With opportunities to access TV content becoming almost infinite – dozens of services now offer anywhere/anytime access – viewers’ reasons for buying and using digital media players are shifting.
Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.
How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.
GfK has appointed Gary Schanzer to lead its Point-of-Sale (POS) teams in North America – including pet, optics and tire retail panels – and GfK’s Value-Added Services in e-commerce content, discount ad tracking, and technology research for investment firms.
New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.
Bridgestone Americas, Inc. (Bridgestone) – with 2,200-plus tire and automotive service centers in the US owned and operated by its Bridgestone Retail Operations (BSRO) business unit – has signed on as a charter data provider for GfK’s new point-of-sale (POS) tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data.
Even before the news broke that the cost of mid-range health insurance from the Affordable Care Act (ACA) exchanges will rise about 25%, millions of Obamacare customers were already skipping doctor visits to save money.
New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
At this year’s Electronic Transactions Association (ETA) strategic leadership forum, GfK will share new learnings on mobile shopping and payments with business leaders in payments technology, mobile and e-commerce, and other cutting-edge industries.
At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.
New GfK research in the US has found that 16% of the viewing population* have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago.
Marketers and market researchers from four major brands — General Mills, Mondelēz International, Nestle S.A., and Sodexo – will provide expert guidance to students taking part in this year’s GfK Next Generation (“NextGen”) Competition.