In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.
In its 6th Next Generation (“NextGen”) Competition, GfK is encouraging undergraduate students to design and execute research on top-of-mind issues for today’s marketers – from the “out of box” experience to brand loyalty to “omnishopping.”
A new GfK MRI analysis shows that US adults who are planning to watch the 2016 Summer Olympics on TV tend to have higher household incomes and levels of education than most US consumers. And they are more evenly split between men and women than average sports TV viewers.
At next week’s SuperZoo conference in Las Vegas, GfK is set to share the latest pet specialty sales trends with retailers and manufacturers and provide ways to optimize profit with some of today’s hottest pet food categories.
In just-released GfK research, almost four in ten (37%) US consumers report that they are “always concerned” about their safety and security -- 10 percentage points higher than the level for Canadians.
According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost 6 in 10 (57%) TV viewers saying they have regularly watched three or more episodes of the same show in one sitting – whether that be via streaming, DVR, VOD or TV marathons.
New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
GfK has appointed James Kennedy – a seasoned GfK team leader and client liaison – to guide its division monitoring Optics retail sales and fitting experiences in North America.
At next week’s OmniShopper conference in Chicago, GfK presenters will focus on two essential topics for great shopper marketing today – making the most of mobile marketing and increasing ROI from point-of-sale (POS) programs.
A new report from GfK is available today that examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy.”
Almost four in ten (38%) US consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and only 16 percent firmly disagree.
In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.