Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men.
With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.
David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams.
With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level.
In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.
In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.”
More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.
GfK experts are starting 2017 on a high note with two presentations at CES®, The Consumer Technology Association’s annual event in Las Vegas. In their sessions, GfK’s thought leaders will focus on values that drive Smart Home and Smart Life adoption and the importance of high-quality product content to e-commerce sales (a co-presentation with Google).
In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).
When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.