GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape.
At NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and concerns about targeting and personalization
At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
He brings over 25 years of marketing, research, and consulting experience to this new role.
The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.
A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.
GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.
MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Sales Catalyst, an automated partnership exploration and audience analysis tool.
In two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share insights on key aspects of data reliability and audience uniformity.
While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
Stevens will share best practices to ensure that decisions are based on data that is grounded in truth.
Newly released research from MRI-Simmons shows that people who buy CBD items can be very different from other consumers of cannabis products.