GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."
A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.
In the US, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.
GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.
Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
In GfK's annual FutureBuy study, which has been tracking emerging shopping trends for 7 years, reports of omnichannel shopping for key household products have jumped significantly in just one year.
Food & Treat Dollar Sales in the Pet Specialty Channel reached $8B in 2016, creating growth opportunities across multiple channels. The challenge is how to optimize omnichannel strategies to grow your customer base and leverage digital to ensure it meets evolving customer needs.
While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.