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  • 2018 Major sporting event viewing intent
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

  • GfK shows 26% decline in US winter tire sales at retail stores
    • 02/07/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK shows 26% decline in US winter tire sales at retail stores

    Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

  • GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences
    • 02/01/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences

    At next week’s Media Insights and Engagement conference, “TVideo” experts from GfK MRI and Viacom will share their latest findings on viewer needs and motivations.

  • Now Generation panel discussion
    • 01/24/18
    • Media and Entertainment
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    Now Generation panel discussion

    At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.

  • Smartphone unit sales rose 6% in North America in 4Q17 – highest growth in two years
    • 01/24/18
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Smartphone unit sales rose 6% in North America in 4Q17 – highest growth in two years

    The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.

  • Understanding net neutrality makes consumers more likely to support it
    • 01/11/18
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Understanding net neutrality makes consumers more likely to support it

    A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.

  • At CES, GfK will help brands target a new generation of "beyond digital" consumers
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.

  • Infographic: Mobile payment worries grow
    • 12/11/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Mobile payment worries grow

    With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

  • Bots, Banks, and Brands - Putting consumers at the center of FS innovation
    • 12/06/17
    • Financial Services
    • United States
    • English

    Bots, Banks, and Brands - Putting consumers at the center of FS innovation

    Big banks have developed a love/hate relationship with their own brands. On the one hand, their reputations – though battered by fraud, hacking, and more – may be helping big banks hold off an all-out assault from smaller, more nimble digital players. People who have money, especially those age 30 and above, still want to keep their funds in a place that they know and trust.

  • The Now Generation - Embracing their difference
    • 12/06/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • United States
    • English

    The Now Generation - Embracing their difference

    The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.

  • One-third of Canadians willing to forego human interaction with banks for lower fees – GfK research
    • 12/06/17
    • Financial Services
    • Technology
    • United States
    • English

    One-third of Canadians willing to forego human interaction with banks for lower fees – GfK research

    As bank earnings and fees continue to soar, a new GfK study shows one-third of Canadian consumers (33%) would be willing to give up human interaction with their banks if it meant paying fewer fees.

  • Infographic: Tune in to omnichannel touchpoints
    • 12/05/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Tune in to omnichannel touchpoints

    Today’s shopper journey can include a host of touchpoints – online, in-store, and in between. But what are the most important touchpoints for shoppers in the new omnichannel world? And how do they differ from category to category?