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  • The next evolution: Moms of today and tomorrow
    • 04/25/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The next evolution: Moms of today and tomorrow

    We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.

  • GfK appoints new regional leaders in Health
    • 04/25/17
    • Health
    • Health Technology
    • United States
    • English

    GfK appoints new regional leaders in Health

    GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.

  • Cord Cutters, Cord Nevers have different preferences in streaming networks, shows
    • 04/24/17
    • Media and Entertainment
    • Technology
    • Trends and Forecasting
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    Cord Cutters, Cord Nevers have different preferences in streaming networks, shows

    Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.

  • Tapping the passion of food allergy moms: Seizing a brand opportunity
    • 04/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Tapping the passion of food allergy moms: Seizing a brand opportunity

    Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.

  • Mother of all trends: Why brands must look to Moms of the Future to win big
    • 04/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Mother of all trends: Why brands must look to Moms of the Future to win big

    I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.

  • GfK launches POS panel for US tire retail channel – 30th market globally
    • 04/18/17
    • Point of Sales Tracking
    • US Tire Panel
    • United States
    • English

    GfK launches POS panel for US tire retail channel – 30th market globally

    GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel. 

  • In US, willingness to pay more for environment-friendly products grows
    • 04/17/17
    • Consumer Goods
    • Home and Living
    • Point of Sales Analytics
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    In US, willingness to pay more for environment-friendly products grows

    At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).

  • At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments
    • 04/14/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • GfK-MRI
    • United States
    • English

    At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments

    At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.

  • Six pet food trends to watch in 2017
    • 04/11/17
    • Point of Sales Tracking
    • Pet Specialty
    • GfK-MRI
    • United States
    • English

    Six pet food trends to watch in 2017

    There are several nutrition trends generating a lot of buzz in the pet industry, but buzz alone will not bring success to today’s brands and retailers.

  • At Petfood Forum, GfK’s Lange will define sources of growth, concern in Pet Specialty market
    • 04/03/17
    • Point of Sales Tracking
    • Pet Specialty
    • United States
    • English

    At Petfood Forum, GfK’s Lange will define sources of growth, concern in Pet Specialty market

    In a featured presentation tomorrow at Petfood Forum, GfK’s Maria Lange (Business Group Director, POS Tracking – Pet) will explore “What’s Next for Pet Specialty?”

  • News, “How-to” networks inspire strongest  viewer trust in new GfK MRI research
    • 03/28/17
    • Press
    • Technology
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    News, “How-to” networks inspire strongest viewer trust in new GfK MRI research

    What is the value of a “touchpoint” if the source is not trusted? As TV networks head into their annual upfront presentations to advertisers, this question remains a key element – sometimes a missing piece – in any discussion about media planning effectiveness and ROI.

  • Amazon Prime and digital shopping: GfK to share behavioral insights
    • 03/27/17
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • KnowledgePanel® (North America)
    • United States
    • English

    Amazon Prime and digital shopping: GfK to share behavioral insights

    In a session tomorrow at the Shopper Marketing Summit in New York City, GfK will share in-depth behavioral data that reveals the shopping habits of Prime members and non-members alike.

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