John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.
A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.
In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.
Amazon’s decision to purchase high-end US grocer Whole Foods, with its 460-plus locations nationwide, brings with it seemingly unlimited possibilities for online/offline synchronicity.
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.
Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
A GfK Verein study finds trust in economic and political institutions among US consumers is down significantly compared to two years ago.