In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.
In Part 2 of this GfK webinar series, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.
At The Boston User Experience Conference this week, GfK User Experience (UX) experts will explore new approaches to quick, effective UX research, addressing the challenges UX designers face in working with agile teams. Other GfK sessions will focus on managing ethnographic data and leveraging new research techniques.
Researchers from GfK will share path-breaking new approaches to some of today’s most pressing research issues at this year’s AAPOR annual conference.
Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
Connect with GfK at the AAPOR Annual Conference 2017.
For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.
Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.
Two thirds of the people who are using Echo/Home are using it for listening to music.