We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.
GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.
I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.
GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel.
At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).
At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.
There are several nutrition trends generating a lot of buzz in the pet industry, but buzz alone will not bring success to today’s brands and retailers.
In a featured presentation tomorrow at Petfood Forum, GfK’s Maria Lange (Business Group Director, POS Tracking – Pet) will explore “What’s Next for Pet Specialty?”
What is the value of a “touchpoint” if the source is not trusted? As TV networks head into their annual upfront presentations to advertisers, this question remains a key element – sometimes a missing piece – in any discussion about media planning effectiveness and ROI.
In a session tomorrow at the Shopper Marketing Summit in New York City, GfK will share in-depth behavioral data that reveals the shopping habits of Prime members and non-members alike.