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  • Unlocking the keys to innovation: Keys to deciphering behavior
    • 09/26/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to deciphering behavior

    Understanding what consumers really want and do takes more than one data perspective. Marketers today have a wealth of data at their disposal; the challenge is combining it wisely to reveal a true picture of their targets’ needs, desires, and behavior.

  • GfK MRI’s Baim receives ARF Lifetime Achievement Award
    • 09/12/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI’s Baim receives ARF Lifetime Achievement Award

    Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • Topics & Guidelines for 2017-18 NextGen Competition
    • 08/24/17
    • Media and Entertainment
    • Retail
    • Technology
    • United States
    • English

    08/24/17 - 03/30/18
    Topics & Guidelines for 2017-18 NextGen Competition

    After reading the below, you can access the NextGen entry form at this link. Initial submissions are due December 1, 2017. Write to nextgencompetition@gfk.com if you have any questions.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 08/24/17
    • United States
    • English

    11/01/17 - 03/30/18
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s Next Generation (“NextGen”) Competition – now in its 7th year – gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and learn from the pros. Using the latest techniques, technologies, and perspectives, they address issues critical for today’s marketers. 

  • US ranks among top three countries for  gardening “every day or most days”
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Shopper
    • Global Study
    • United States
    • English

    US ranks among top three countries for gardening “every day or most days”

    In an online survey just released by GfK, 34% of US consumers report that they garden or do yard work either daily or weekly, while 22% garden “at least once a month.” 

  • Most Canadians are infrequent gardeners
    • 08/23/17
    • Press
    • Consumer Goods
    • Home and Living
    • Global Study
    • United States
    • English

    Most Canadians are infrequent gardeners

    In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month. 

  • Cross-platform specialist joins GfK to  lead Media & Entertainment in North America
    • 08/08/17
    • Press
    • Media and Entertainment
    • Technology
    • United States
    • English

    Cross-platform specialist joins GfK to lead Media & Entertainment in North America

    John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.

  • Survey is only part of the puzzle: Data integration
    • 08/08/17
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Survey is only part of the puzzle: Data integration

    Whether for policy analysis, program effectiveness, or academic research – data integration can enrich your research and explain much more than a survey alone. Understanding this additive approach to surveys is crucial...and the time is now.

  • Identifying high-potential, technology product opportunity areas
    • 07/31/17
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • United States
    • English

    Identifying high-potential, technology product opportunity areas

    A leading Consumer Electronics & Technology client wanted to update its annual global trend report and deep-dive into the most promising trends to effectively identify new product opportunity areas.

  • GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer
    • 07/31/17
    • Technology
    • Connected Consumer
    • United States
    • English

    GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer

    Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.

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