In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).
MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace.
New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it.
The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.
MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.
In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors.
GfK’s Auto Syndicated (Automobility) team in North America has tapped industry veteran Jim Ehrlich as SVP and Account Manager, primarily working with West Coast automotive clients.
Tires that can accommodate higher speeds are capturing a growing proportion of retail sales in the US – another sign that higher-quality products increasingly drive the tire marketplace.
Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.