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  • GfK rises in ranking of innovative MRX companies
    • 05/31/18
    • Technology
    • Consumer Panels
    • Trends and Forecasting
    • United States
    • English

    GfK rises in ranking of innovative MRX companies

    GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

  • GfK hires RealityMine co-founder to lead Data Assets team in North America
    • 05/23/18
    • Consumer Panels
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    GfK hires RealityMine co-founder to lead Data Assets team in North America

    Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

  • Study of young consumers and 3rd-wave coffee shops wins GfK’s NextGen Competition
    • 05/15/18
    • Retail
    • Trends and Forecasting
    • United States
    • English

    Study of young consumers and 3rd-wave coffee shops wins GfK’s NextGen Competition

    Undergraduate researchers from Roosevelt University have won GfK’s seventh Next Generation (“NextGen”) Competition.

  • Welch, Drankwalter take on expanded leadership roles at GfK MRI
    • 05/07/18
    • Media and Entertainment
    • Media Measurement
    • Smart Home
    • GfK-MRI
    • United States
    • English

    Welch, Drankwalter take on expanded leadership roles at GfK MRI

    GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).

  • Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price
    • 04/23/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price

    The latest data from GfK’s nationwide point-of-sale (POS) panel shows that the Light Truck category is leading a sluggish tire retail market in the US.

  • GfK MRI measuring cannabis use in ongoing nationwide study
    • 04/20/18
    • Media Measurement
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI measuring cannabis use in ongoing nationwide study

    As part of its gold-standard Survey of the American Consumer®, GfK MRI is now collecting data on medical and recreational use of cannabis by US consumers.

  • Consumers prefer smartphones over digital home assistants as Smart Home controllers
    • 04/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • Tech Trends
    • United States
    • English

    Consumers prefer smartphones over digital home assistants as Smart Home controllers

    GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015.

  • One-third of US consumers own two or more smart home devices
    • 03/20/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    One-third of US consumers own two or more smart home devices

    New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.

  • MRI data reveal differences between Google Home, Amazon Echo households
    • 03/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Consumer Panels
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    MRI data reveal differences between Google Home, Amazon Echo households

    New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles

  • Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions
    • 03/12/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions

    Originally presented at the 2018 Media Insights & Engagement conference, GfK's Karen Ramspacher shows how content creators can use GfK MRI's Content Drivers study – covering over 500 shows and 70 motivations for watching – to understand where their programming niche fits into the larger viewing "need-scape" of their targets’ lives.

  • 2018 Major sporting event viewing intent
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

  • GfK shows 26% decline in US winter tire sales at retail stores
    • 02/07/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK shows 26% decline in US winter tire sales at retail stores

    Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.