In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.
Building relationships with dads of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data shows that today's dad is anything but old fashioned, and that brands can connect with him if they have the right insights.
A GfK Verein study finds trust in economic and political institutions among US consumers is down significantly compared to two years ago.
A new GfK study shows wide gaps between what consumers hope to receive from their banks – in terms of service and financial advice – and what they actually get.
According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.
According to just-released GfK research, nearly one-third of US consumers (31%) firmly agree1 that they “find it difficult to take a break from technology … even when I know I should.”
In four interactive events across North America, GfK is debuting new research and insights on the all-important 15- to 25-year-old consumer group, also known as the Now Generation.
In two presentations next week, GfK will take on subjects very much on marketers’ minds today: the disruptive potential of digital home assistants (DHAs), and the best ways to reach the TV “cordless” population.
Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference.
Building relationships with moms of today – and tomorrow – is a top priority for thousands of brands.
GfK Consumer Life data show that moms today face extraordinary pressures – and have extremely high
ambitions for themselves.
In a newly released global study by GfK, more than half (53%) of US consumers agree that “experiences are more important than possessions” – compared to only 2% who disagree.
In an online survey just released by GfK, half of Canadians firmly* believe that experiences are more important than possessions – compared to just 3% who firmly disagree with that.