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  • Hispanic: Who's keeping the cord
    • 09/14/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Hispanic: Who's keeping the cord

    According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions.

  • MRI releases 29 digital political segments for precise ad targeting
    • 09/12/18
    • Media and Entertainment
    • Consumer Panels
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    MRI releases 29 digital political segments for precise ad targeting

    To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.

  • Schmidt joins GfK Sales Effectiveness team to expand in-store testing practice
    • 09/06/18
    • Retail
    • Consumer Goods
    • Promotion and Causal Retail
    • Shopper
    • United States
    • English

    Schmidt joins GfK Sales Effectiveness team to expand in-store testing practice

    GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer insights specialist with more than 20 years’ experience in shopper research.

  • GfK MRI, E-Poll partner to deliver unprecedented alignment of celebrities, consumers, and brands
    • 09/05/18
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, E-Poll partner to deliver unprecedented alignment of celebrities, consumers, and brands

    GfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform offering a granular understanding of consumer/celebrity compatibility.

  • Over 90% of kids ages 6 to 11 say they influence back-to-school purchases – MRI
    • 09/04/18
    • Retail
    • GfK-MRI
    • United States
    • English

    Over 90% of kids ages 6 to 11 say they influence back-to-school purchases – MRI

    According to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.

  • High-end models boosting TV marketplace
    • 08/30/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    High-end models boosting TV marketplace

    In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).

  • Remembering MRI co-founder Alain Tessier
    • 08/29/18
    • Media and Entertainment
    • Consumer Panels
    • GfK-MRI
    • United States
    • English

    Remembering MRI co-founder Alain Tessier

    MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.

  • At CRC 2018, GfK will share in-depth profiles of Leading-Edge Consumers
    • 08/27/18
    • Retail
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    01/01/70
    At CRC 2018, GfK will share in-depth profiles of Leading-Edge Consumers

    Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace. 

  • Almost ¾ of US consumers have a TV cord and plan to keep it – MRI
    • 08/27/18
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Almost ¾ of US consumers have a TV cord and plan to keep it – MRI

    New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it.

  • Who's keeping the cord -- and the drivers behind their decision
    • 08/27/18
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Who's keeping the cord -- and the drivers behind their decision

    The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.

  • MRI's Tech Snapshot: Gen Z sets the digital pace
    • 08/24/18
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    MRI's Tech Snapshot: Gen Z sets the digital pace

    MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.

  • Webinar: A fresh look at today's changing consumer
    • 08/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    09/06/18 - 09/06/18
    Webinar: A fresh look at today's changing consumer

    In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors.