New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it.
The majority of TV consumers intend to keep their pay TV subscriptions. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch.
MRI’s Tech Snapshot highlights the most recent Survey of the American Consumer® (Spring 2018 report), with new insights on the shifting digital landscape.
In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors.
GfK’s Auto Syndicated (Automobility) team in North America has tapped industry veteran Jim Ehrlich as SVP and Account Manager, primarily working with West Coast automotive clients.
Tires that can accommodate higher speeds are capturing a growing proportion of retail sales in the US – another sign that higher-quality products increasingly drive the tire marketplace.
Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
In a session at the OmniShopper conference, GfK retail experts will begin to stake out guiding principles to help brands and retailers leverage these emerging dynamics.
At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.
In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.
GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.