Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.
At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.
GfK’s Jola Burnett will help illuminate the values, aspirations, needs, and parenting styles of moms in today’s frantic digital world.
GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to uncover essential insights for smarter targeting.
According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions.
To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.
GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer insights specialist with more than 20 years’ experience in shopper research.
GfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform offering a granular understanding of consumer/celebrity compatibility.
According to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).
MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace.