The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Which speakers do consumers own -- and how do they use them?
Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.
Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.
New insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of celebrity award nominees across TV, movie, and music categories.
MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.
A new analysis from GfK’s National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert) coupon redeemers will return to buy the same product again.
GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.