Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.
New insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of celebrity award nominees across TV, movie, and music categories.
MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.
A new analysis from GfK’s National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert) coupon redeemers will return to buy the same product again.
GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.
At one of the premier events for thought leaders in consumer insights, GfK experts will play key roles in all three days of the agenda, including co-presentations with Ferrero and Microsoft.
GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships.
GfK has launched its Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.
At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.
GfK’s Jola Burnett will help illuminate the values, aspirations, needs, and parenting styles of moms in today’s frantic digital world.
GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to uncover essential insights for smarter targeting.