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  • At ARF session, GfK MRI will share insights on “cordless” consumers
    • 10/02/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    At ARF session, GfK MRI will share insights on “cordless” consumers

    At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.

  • Survey is only part of the puzzle: Custom panels
    • 09/28/17
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • United States
    • English

    Survey is only part of the puzzle: Custom panels

    You face tough choices at every step of your research. Is exclusive access to respondents a must? Will you need to recontact them later? Will you need to use surveys, passive data, or both?

  • To maintain physical health, Canadians  spend time with family, friends, pets
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    To maintain physical health, Canadians spend time with family, friends, pets

    According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.

  • In US, 68% cite time with family, friends,  pets as a regular health-related activity
    • 09/27/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    In US, 68% cite time with family, friends, pets as a regular health-related activity

    According to a recent GfK study in 17 countries, two-thirds (68%) of US consumers value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for in the US among 10 activities mentioned in the survey.

  • Infographic: Elevating patient insights via digital observation of patient behavior
    • 09/26/17
    • Market Opportunities and Innovation
    • United States
    • English

    Infographic: Elevating patient insights via digital observation of patient behavior

    Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.

  • Unlocking the keys to innovation: Keys to deciphering behavior
    • 09/26/17
    • Financial Services
    • Health
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • United States
    • English

    Unlocking the keys to innovation: Keys to deciphering behavior

    Understanding what consumers really want and do takes more than one data perspective. Marketers today have a wealth of data at their disposal; the challenge is combining it wisely to reveal a true picture of their targets’ needs, desires, and behavior.

  • GfK MRI’s Baim receives ARF Lifetime Achievement Award
    • 09/12/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI’s Baim receives ARF Lifetime Achievement Award

    Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • Topics & Guidelines for 2017-18 NextGen Competition
    • 08/24/17
    • Media and Entertainment
    • Retail
    • Technology
    • United States
    • English

    08/24/17 - 03/30/18
    Topics & Guidelines for 2017-18 NextGen Competition

    After reading the below, you can access the NextGen entry form at this link. Initial submissions are due December 1, 2017. Write to nextgencompetition@gfk.com if you have any questions.

  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 08/24/17
    • United States
    • English

    11/01/17 - 03/30/18
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s Next Generation (“NextGen”) Competition – now in its 7th year – gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and learn from the pros. Using the latest techniques, technologies, and perspectives, they address issues critical for today’s marketers. 

  • 9 reasons to work with GfK
    • 08/24/17
    • United States
    • English

    9 reasons to work with GfK

    We are one of the world's largest market research companies. Over 13,000 employees deliver insights into how people live, think and consume. But what makes us unique? Find it out right now.

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