At an Advertising Research Foundation (ARF) event tomorrow in New York City, GfK MRI’s Karen Ramspacher (SVP, Consumer Insights & Innovation) will shed light on the nuances in today’s streaming consumer groups – from those who have cut their traditional pay-TV “cords” to those who never had one.
You face tough choices at every step of your research. Is exclusive access to respondents a must? Will you need to recontact them later? Will you need to use surveys, passive data, or both?
According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.
According to a recent GfK study in 17 countries, two-thirds (68%) of US consumers value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for in the US among 10 activities mentioned in the survey.
Take a look at a case study infographic that outlines GfK's proven, three-dimensional approach to transforming consumer data into actionable insight.
Understanding what consumers really want and do takes more than one data perspective. Marketers today have a wealth of data at their disposal; the challenge is combining it wisely to reveal a true picture of their targets’ needs, desires, and behavior.
Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).
In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
After reading the below, you can access the NextGen entry form at this link. Initial submissions are due December 1, 2017. Write to firstname.lastname@example.org if you have any questions.
GfK’s Next Generation (“NextGen”) Competition – now in its 7th year – gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and learn from the pros. Using the latest techniques, technologies, and perspectives, they address issues critical for today’s marketers.
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