Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods (TCG) market, according to GfK data.
In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US moviegoers.
Two leading research firms combine their expertise in consumer insights, media profiling, and trends
According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
Drawing on data from GfK and other sources, a team of three undergraduates from City University of New York’s College of Staten Island has won the inaugural GfK NextGen Data Science Hackathon Competition.
The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service.
While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
Watching with others still defines a big part of the viewing experience.
New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop.
During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.