While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
Watching with others still defines a big part of the viewing experience.
New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop.
During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Which speakers do consumers own -- and how do they use them?
Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States.
GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers.