In its first year of inclusion in the Anholt-GfK City Brands Index (CBISM) study, San Francisco surpassed many of the world’s great cities to enter the ranking at #9 – knocking Washington, DC, out of the Top 10 in the process.
Connect with GfK at the 12th Semi-Annual Diagnostic Coverage and Reimbursement Conference West.
At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.
More people than ever are taking surveys online – and as smartphones have become go-to devices for accessing the internet, the incidence of taking surveys on mobile phones has also risen dramatically.
A new GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference – Internet (“net”) neutrality.
At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.
The Anholt-GfK Nation Brands IndexSM helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation. Take a look at some of this year's top findings.
A unique GfK study showing how shopping intentions for consumer electronics (CE) compares to actual behavior is largely a story of brick-and-mortar plans becoming online realities.
Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.
With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.