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  • GfK at the AAPOR Annual Conference 2018
    • 04/23/18
    • Government & Academic (North America)
    • Public Communications and Social Science
    • United States
    • English

    05/16/18 - 05/19/18
    GfK at the AAPOR Annual Conference 2018

    Connect with GfK at the AAPOR Annual Conference 2018.

  • Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price
    • 04/23/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    Light Truck tires outpace 4x4/SUV, Passenger Car segments in units, dollars, and price

    The latest data from GfK’s nationwide point-of-sale (POS) panel shows that the Light Truck category is leading a sluggish tire retail market in the US.

  • GfK MRI measuring cannabis use in ongoing nationwide study
    • 04/20/18
    • Media Measurement
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI measuring cannabis use in ongoing nationwide study

    As part of its gold-standard Survey of the American Consumer®, GfK MRI is now collecting data on medical and recreational use of cannabis by US consumers.

  • Consumers prefer smartphones over digital home assistants as Smart Home controllers
    • 04/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • Tech Trends
    • United States
    • English

    Consumers prefer smartphones over digital home assistants as Smart Home controllers

    GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015.

  • One-third of US consumers own two or more smart home devices
    • 03/20/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    One-third of US consumers own two or more smart home devices

    New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.

  • MRI data reveal differences between Google Home, Amazon Echo households
    • 03/16/18
    • Home Appliances
    • Health Technology
    • Technology
    • Home and Living
    • Consumer Panels
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    MRI data reveal differences between Google Home, Amazon Echo households

    New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles

  • Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions
    • 03/12/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions

    Originally presented at the 2018 Media Insights & Engagement conference, GfK's Karen Ramspacher shows how content creators can use GfK MRI's Content Drivers study – covering over 500 shows and 70 motivations for watching – to understand where their programming niche fits into the larger viewing "need-scape" of their targets’ lives.

  • 2018 Major sporting event viewing intent
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

  • Anholt-GfK City Brands Index Top Findings
    • 02/15/18
    • Public Communications and Social Science
    • United States
    • English

    Anholt-GfK City Brands Index Top Findings

    The Anholt-GfK City Brands IndexSM (CBI) measures perceptions of cities among people in both developed and developing countries that play important and diverse roles in the flow of business, cultural and tourism activities.

  • GfK experts to present at ARF events on data quality, AI in financial services
    • 02/12/18
    • Financial Services
    • Social and Strategic Research
    • Technology
    • Consumer Panels
    • User Experience (UX)
    • KnowledgePanel® (North America)
    • Public Communications and Social Science
    • United States
    • English

    GfK experts to present at ARF events on data quality, AI in financial services

    In two Advertising Research Foundation (ARF) events this month, GfK experts will share insights on key issues for researchers and marketers alike: the hallmarks of research quality and the value of data-driven marketing in financial services.

  • GfK shows 26% decline in US winter tire sales at retail stores
    • 02/07/18
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK shows 26% decline in US winter tire sales at retail stores

    Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

  • GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences
    • 02/01/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences

    At next week’s Media Insights and Engagement conference, “TVideo” experts from GfK MRI and Viacom will share their latest findings on viewer needs and motivations.

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