Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Infographic: Reach the cordless American
    • 05/10/17
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Infographic: Reach the cordless American

    For consumers, “cutting the cord” to traditional pay-TV reception means giving up less and less; streaming services now boast  features once exclusive to cable and satellite. But for advertisers, losing the cord connection to audiences has been a huge adjustment.

  • Infographic: Smart Home and the Millennial divide
    • 05/08/17
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    Infographic: Smart Home and the Millennial divide

    Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.

  • Study of omnishopping, co-branding  wins GfK’s “NextGen” Competition in market research, analytics
    • 05/05/17
    • Media and Entertainment
    • Shopper
    • GfK-MRI
    • United States
    • English

    Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics

    A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.

  • More than half of Americans prefer relaxing vacations over active ones
    • 04/26/17
    • Travel and Hospitality
    • Global Study
    • United States
    • English

    More than half of Americans prefer relaxing vacations over active ones

    A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”

  • Vacation planning: Canadians slightly  favor restful getaways over active ones
    • 04/26/17
    • Travel and Hospitality
    • Global Study
    • United States
    • English

    Vacation planning: Canadians slightly favor restful getaways over active ones

    To take a hike or just chill out – when it comes to vacations, Canadians seem to have trouble deciding.

  • Home Technology: Voice Controlled Media
    • 04/26/17
    • Media and Entertainment
    • Media Measurement
    • United States
    • English

    Home Technology: Voice Controlled Media

    Two thirds of the people who are using Echo/Home are using it for listening to music.

  • Three-quarters of US consumers have used voice commands to operate digital devices – GfK
    • 04/26/17
    • Technology
    • Home and Living
    • Echo
    • United States
    • English

    Three-quarters of US consumers have used voice commands to operate digital devices – GfK

    Though they are breaking new ground in many ways, “digital home assistants” – such as Amazon Echo and Google Home – are also leveraging consumers’ proven comfort with using speech to operate digital devices.

  • The next evolution: Moms of today and tomorrow
    • 04/25/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    The next evolution: Moms of today and tomorrow

    We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.

  • GfK appoints new regional leaders in Health
    • 04/25/17
    • Health
    • Health Technology
    • United States
    • English

    GfK appoints new regional leaders in Health

    GfK’s global Health practice, with over 500 experts worldwide, has named new leaders for teams in North America and Germany/Switzerland.

  • Cord Cutters, Cord Nevers have different preferences in streaming networks, shows
    • 04/24/17
    • Media and Entertainment
    • Technology
    • Trends and Forecasting
    • TV Audience Measurement
    • GfK-MRI
    • United States
    • English

    Cord Cutters, Cord Nevers have different preferences in streaming networks, shows

    Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.

  • Tapping the passion of food allergy moms: Seizing a brand opportunity
    • 04/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Tapping the passion of food allergy moms: Seizing a brand opportunity

    Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.

  • Mother of all trends: Why brands must look to Moms of the Future to win big
    • 04/21/17
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    Mother of all trends: Why brands must look to Moms of the Future to win big

    I’m a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms—pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to “get” me and my needs more often than not.

General