New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles
Originally presented at the 2018 Media Insights & Engagement conference, GfK's Karen Ramspacher shows how content creators can use GfK MRI's Content Drivers study – covering over 500 shows and 70 motivations for watching – to understand where their programming niche fits into the larger viewing "need-scape" of their targets’ lives.
With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.
The Anholt-GfK City Brands IndexSM (CBI) measures perceptions of cities among people in both developed and developing countries that play important and diverse roles in the flow of business, cultural and tourism activities.
In two Advertising Research Foundation (ARF) events this month, GfK experts will share insights on key issues for researchers and marketers alike: the hallmarks of research quality and the value of data-driven marketing in financial services.
Initial data from GfK’s newly launched tire retail panel in the US shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.
In its first year of inclusion in the Anholt-GfK City Brands Index (CBISM) study, San Francisco surpassed many of the world’s great cities to enter the ranking at #9 – knocking Washington, DC, out of the Top 10 in the process.
Connect with GfK at the 12th Semi-Annual Diagnostic Coverage and Reimbursement Conference West.
At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.
The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.
More people than ever are taking surveys online – and as smartphones have become go-to devices for accessing the internet, the incidence of taking surveys on mobile phones has also risen dramatically.