The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.
A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.
GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.
What is the future for total media measurement in a complex, fragmented market?
GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Sales Catalyst, an automated partnership exploration and audience analysis tool.
Will deliver insights on consumers and smart technologies from GfK Consumer Life research
Heffernan will share new insights about coupon redeemers from GfK's National Shopper Lab
In two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share insights on key aspects of data reliability and audience uniformity.
While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
Stevens will share best practices to ensure that decisions are based on data that is grounded in truth.
GfK's POS Tire panel provides an unprecedented, data-rich view of the US tire market.
Newly released research from MRI-Simmons shows that people who buy CBD items can be very different from other consumers of cannabis products.