GfK will highlight two approaches to bringing data sets together for maximum insight.
Students from any major can vie for a $5,000 prize
Will co-present with Microsoft at leading consumer insights event
GfK’s Burnett will share new Gen Z insights at Marketing 2 Moms event
Growing concern about the environment is transforming consumer relationships with brands – in the US more than other regions
Alliance allows marketers to track social campaigns – including dark marketing -- that target clients’ custom segments
Will help implement Ingram Micro's internal Product Information Management (PIM) solution
In the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK unmatched coverage of the US tire retail marketplace.
At this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing motivations behind consumer trust today
With 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.
New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.