Will help implement Ingram Micro's internal Product Information Management (PIM) solution
In the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK unmatched coverage of the US tire retail marketplace.
At this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing motivations behind consumer trust today
With 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.
New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape.
At NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and concerns about targeting and personalization
At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
He brings over 25 years of marketing, research, and consulting experience to this new role.
The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.
A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.