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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

Home Appliances

Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

    • 03/19/19
    • Retail
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • GfK-MRI
    • United States
    • English

    Almost 4 million Americans are CBD users; segment has a health-focused view of cannabis

    Newly released research from MRI-Simmons shows that people who buy CBD items can be very different from other consumers of cannabis products.  
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends
    • 12/13/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United States
    • English

    In GfK hackathon competition, students will create business plan for AI smart speaker

    Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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