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Go beyond PoS data

Get inside the mind of your consumer

Company news

Press release
Light Truck tires post 3.5% US unit growth in 2018
  • 03/12/19
  • Retail
  • Automotive
  • Point of Sales Tracking
  • Point of Sales Analytics
  • GfK & tire retail tracking
  • United States
  • English
Press release
Global smartphone sales reached $522 billion in 2018
  • 02/22/19
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Consumer Insights
  • Point of Sales Tracking
  • Point of Sales Analytics
  • Consumer Life
  • United States
  • English
Infographic
Data drives smart decisions: Understand today's consumer tire trends
  • 02/22/19
  • Retail
  • Automotive
  • Point of Sales Tracking
  • Point of Sales Analytics
  • United States
  • English
Press release
Hispanics are 36% more likely to be monthly moviegoers, compared to overall US moviegoers
  • 02/21/19
  • Media and Entertainment
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture
  • 02/12/19
  • Financial Services
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Media Measurement
  • Consumer Insights
  • Trends and Forecasting
  • GfK-MRI
  • United States
  • English
Press release
MRI research shows 16 million Americans own 3 or more Smart Life devices
  • 01/31/19
  • Home Appliances
  • Media and Entertainment
  • Technology
  • Home and Living
  • Media Measurement
  • Trends and Forecasting
  • Smart Home
  • GfK-MRI
  • United States
  • English
Press release
City University of New York team wins first GfK NextGen Hackathon Competition
  • 01/30/19
  • Media and Entertainment
  • Technology
  • Media Measurement
  • Consumer Insights
  • Marketing Effectiveness
  • Point of Sales Tracking
  • United States
  • English
Press release
MRC renews accreditation of MRI syndicated measurement service
  • 01/23/19
  • Media and Entertainment
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Stage

What the tech is going on?

The latest global trends and what to look out for in 2018

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.