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Go beyond PoS data

Get inside the mind of your consumer

Company news

Press release
GfK’s FutureBuy® study records major leaps in US mobile shopping
  • 11/12/18
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • Shopper
  • Future of Retail
  • United States
  • English
Press release
MRI, E-Poll identify Victoria’s Secret, AARP, Herr’s as celebrity-brand alignment “winners” in key categories
  • 11/08/18
  • Media and Entertainment
  • Technology
  • Consumer Goods
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
One in 6 Americans is a cannabis consumer; 10% consume once a month or more
  • 10/23/18
  • Retail
  • Consumer Goods
  • FMCG
  • Media Measurement
  • Shopper
  • GfK-MRI
  • United States
  • English
Press release
GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again
  • 10/17/18
  • Retail
  • Consumer Goods
  • Consumer Panels
  • Promotion and Causal Retail
  • Shopper
  • United States
  • English
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What the tech is going on?

The latest global trends and what to look out for in 2018

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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