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Go beyond PoS data

Get inside the mind of your consumer

Company news

Press release
Knowledge workers see voice-activated technology as most likely to ease their frustrations
  • 01/16/19
  • Home Appliances
  • Media and Entertainment
  • Technology
  • Point of Sales Tracking
  • Trends and Forecasting
  • Smart Home
  • United States
  • English
Press release
Half of all video viewing time is spent with others – MRI
  • 01/15/19
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Infographic
The social side of TVideo viewing
  • 01/14/19
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
Over half of US auto “intenders” say in-vehicle technology will influence their next car purchase
  • 01/08/19
  • Technology
  • Automotive
  • Trends and Forecasting
  • Smart Home
  • Connected car
  • United States
  • English
Press release
Global market for consumer electronics continues to grow
  • 01/07/19
  • Retail
  • Technology
  • Point of Sales Tracking
  • United States
  • English
Press release
Global market for technical consumer goods exceeds the €1 trillion mark
  • 01/07/19
  • Home Appliances
  • Retail
  • Technology
  • Point of Sales Tracking
  • United States
  • English
Press release
At CES, GfK focuses on Smart Life, online shopping optimization
  • 01/03/19
  • Retail
  • Technology
  • Media Measurement
  • Consumer Insights
  • Trends and Forecasting
  • Consumer Life
  • GfK-MRI
  • United States
  • English
Infographic
Profile of Smart Speaker owners
  • 12/18/18
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Stage

What the tech is going on?

The latest global trends and what to look out for in 2018

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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