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Go beyond PoS data

Get inside the mind of your consumer

Company news

Press release
In GfK hackathon competition, students will create business plan for AI smart speaker
  • 12/13/18
  • Home Appliances
  • Media and Entertainment
  • Retail
  • Technology
  • Consumer Goods
  • Point of Sales Tracking
  • Point of Sales Analytics
  • Trends and Forecasting
  • United States
  • English
News
MRI, Equals 3 announce partnership to simplify data and AI onboarding for marketers
  • 12/10/18
  • Media and Entertainment
  • Technology
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Event
GfK’s NextGen Competition: A Hands-On Market Research Experience
  • 11/29/18
  • Financial Services
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • FMCG
  • Media Measurement
  • Shopper
  • Trends and Forecasting
  • Consumer Life
  • GfK-MRI
  • United States
  • English
Press release
GfK’s FutureBuy® study records major leaps in US mobile shopping
  • 11/12/18
  • Financial Services
  • Retail
  • Technology
  • Consumer Goods
  • Shopper
  • Future of Retail
  • United States
  • English
Press release
MRI, E-Poll identify Victoria’s Secret, AARP, Herr’s as celebrity-brand alignment “winners” in key categories
  • 11/08/18
  • Media and Entertainment
  • Technology
  • Consumer Goods
  • Media Measurement
  • GfK-MRI
  • United States
  • English
Press release
One in 6 Americans is a cannabis consumer; 10% consume once a month or more
  • 10/23/18
  • Retail
  • Consumer Goods
  • FMCG
  • Media Measurement
  • Shopper
  • GfK-MRI
  • United States
  • English
Press release
GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again
  • 10/17/18
  • Retail
  • Consumer Goods
  • Consumer Panels
  • Promotion and Causal Retail
  • Shopper
  • United States
  • English
Press release
In hackathon competition, students get hands-on experience with data integration, activation
  • 10/15/18
  • Media and Entertainment
  • Retail
  • Technology
  • Automotive
  • Consumer Goods
  • Media Measurement
  • Shopper
  • Trends and Forecasting
  • United States
  • English
Stage

What the tech is going on?

The latest global trends and what to look out for in 2018

GfK. Growth from Knowledge

Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.
Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.
We don't have a crystal ball, either. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology.
Because people who know best lead the way. This is why GfK means Growth from Knowledge.

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