Consultant (m/f/d) Media Measurement Germany



Job Family

Client Solutions

For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

As a Consultant (m/f/d) Media Measurement, you will have the following key accountabilities:

  • Communication interface to the Arbeitsgemeinschaft Fernsehforschung (AGF) in methodological questions, especially for the further development and support of the methodological related aspects of our TAM Research Panel
  • Research Consultant for the AGF
  • Conception and ownership of (sub) projects
  • Data analysis - continuous review and optimization of data quality through data checking/maintenance and regular data refresh
  • Supervision and implementation of (partial) projects
  • Presentation of analysis results and concepts directly to clients
  • Contact person for MM OPS and Global MM Product
  • Responsible data preparation for the purpose of clients’ presentations and creation of corresponding chart templates / presentations

You bring along the following qualifications:

  • At least 3 years of professional experience in market or media research
  • Good understanding of data science
  • In-depth knowledge of the German media landscape
  • Analytical and logical thinking
  • Excellent communication skills
  • Very good understanding of all challenges for media research, especially TV research, that arise from digitization
  • Experience in the use of Confluence / JIRA, Office365
  • Fluency in German and English

Considered as an advantage:

  • Excellent knowledge of quantitative, electronic media research, knowledge of the German TAM system
  • Knowledge of online research
  • Knowledge of Python, R, SPSS or other statistical software


Zu Ihren Hauptaufgaben gehören:

  • Kommunikationsschnittstelle zur Arbeitsgemeinschaft Fernsehforschung (AGF) in methodischen Fragen, insbesondere für die Weiterentwicklung und Betreuung der empirisch-methodischen Aspekte unseres TAM-Forschungspanels
  • Research Consultant für die AGF
  • Konzeptionierung von (Teil-)Projekten
  • Data Analysis, u. a. Kontinuierliche Überprüfung und Optimierung der Datenqualität durch Maintenancen / Jahresinjektion
  • Betreuung und Durchführung von (Teil-)Projekten
  • Präsentation von Analyseergebnissen und Konzepten bei Kunden
  • Ansprechpartner für MM OPS und Global MM Product
  • Eigenverantwortliche Datenaufbereitung zum Zwecke von Kundenpräsentationen und Erstellung entsprechender Chartvorlagen / Präsentation für Kunden

Folgende Voraussetzungen bringen Sie mit:

  • Herausragende kommunikative Fähigkeiten
  • Fundierte Kenntnisse der deutschen Medienlandschaft
  • Herausragende Kenntnisse der quantitativen, elektronischen Medienforschung, Kenntnisse des deutschen TAM Systems von Vorteil
  • Kenntnisse der Online Forschung von Vorteil
  • Sehr gutes Verständnis aller Herausforderungen für die Medienforschung, speziell der TVForschung, die sich aus der Digitalisierung ergeben
  • Mindestens 3 Jahre Berufserfahrung im Umfeld empirischer Markt- oder Medienforschung, Verständnis für Data Science sowie analytische und logische Denkweise
  • Kenntnisse von Python, R, SPSS oder anderer Statistiksoftware wünschenswert
  • Erfahrung in der Anwendung von Confluence/JIRA, Office365

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 26 days ago

City: Nuremberg

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00007967