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Success Stories

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  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • Singapore
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Singapore
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Singapore
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Singapore
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Singapore
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Singapore
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Singapore
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Singapore
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Singapore
    • English

    Boosting beer sales by mapping the in-store journey

    A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Singapore
    • English

    Actionable ideas enhance SUV launch campaign

    We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

  • Digital insights for contact lens market growth
    • 08/27/15
    • Singapore
    • English

    Digital insights for contact lens market growth

    We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.

  • Breakfast moment insights deliver business benefits
    • 08/26/15
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

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