We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.
We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.
A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.
Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.
A leading brewer wanted to understand why sales at a large hypermarket were under-performing against its expectations. It wanted to get hard data about how the layout of the store in general, and the beer section in particular, were shaping consumer behavior.
We helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.
We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.
The company wished to maximize the potential of its new and legacy dermatology brands.
The goal: To take ownership of the first-line treatment market.