Successful brands are the ones that keep up with constantly evolving consumer trends, behaviour and market dynamics. GfK’s portfolio of consumer insights solutions combines market research with valuable data and analytics to unlock fresh insights on who your consumers are, and why they purchase the brands, products and categories they buy. With this intelligence, you can shape a more competitive Go-To-Market strategy.
Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.
Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.
Supply chains are complex and growing more so, due to increasingly volatile customer purchase cycles. Added to this, globalization is leading to expanding networks of suppliers and resources.
Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.
In today’s digital world, consumers are exposed to many more brand experiences and are bombarded with a multitude of marketing messages. This, along with increased consumer expectations, means brands have to work harder than ever to engage their consumers.
We work with the world’s most valuable brands to help grow brand equity and maximize the effectiveness of your marketing spend. Through our comprehensive portfolio of products, we answer your key business questions around premium brand evaluation, campaign activity impact and media spend optimization.
Consumers have more media content, channels and more choice of devices than ever before.
Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.
When developing new business strategies, it’s essential to have relevant retail insights.
POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.
Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.
Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
GfK’s Printed Advertising Tracking solutions helps manufacturers and retailers get the most out of print advertising spend.
Businesses need to source accurate product data to help inform their customers about technical specifications and product features.
Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase.
Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.