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Inspiring Innovation

During this webinar, Kathy Sheehan, Executive Vice President of GfK Consumer Life | Roper Reports shares three key trends that provided foundational learnings for understanding new and emerging needs of the 50 plus consumer. Marla J. Hetzel, Director of Innovation and Andreina Rangel, Senior Strategic Advisor, AARP, discuss how AARP has utilized these learnings to deliver AARP's market-oriented innovation success.

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