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  • Over one in three in Australia and Korea are stressed by finances
    • 12/07/15
    • Singapore
    • English

    Over one in three in Australia and Korea are stressed by finances

    Australians and Koreans are more stressed out by finance matters than their counterparts in the region, as well as internationally. In a recent GfK survey, 35 percent of respondents in these two countries indicated that the amount of money they have to live on is a major cause of stress for them - significantly higher than the international average which stands at only 29 percent. Hong Kong, Japan, and China-the three other APAC markets included in the survey - attained 23, 22 and 19 percent respectively.

  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • Singapore
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Research improves digital campaigns
    • 12/01/15
    • Technology
    • Singapore
    • English

    Research improves digital campaigns

    We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.

  • A cold, insomnia, muscle pain, weight problems and migraines complete top 5 most common complaints across 22 countries
    • 11/26/15
    • Singapore
    • English

    A cold, insomnia, muscle pain, weight problems and migraines complete top 5 most common complaints across 22 countries

    Colds and coughs are the most common health conditions experienced by consumers all over the world in the past 12 months, but the number of sufferers in China and Hong Kong, at 57 percent and 55 percent are even higher than the global average which stands at 51 percent. These findings were revealed from a recent GfK online survey which asked over 27,000 people in 22 countries which health conditions from a given list1 they have experienced in the past 12 months.

  • Espresso machines replacing filtered coffee machines in Malaysia households: GfK
    • 11/17/15
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Espresso machines replacing filtered coffee machines in Malaysia households: GfK

    The rise of the café culture in Malaysia has been key in stimulating the demand of having an espresso machine in one’s own home.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Singapore
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Singapore
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Thailand, Japan and Vietnam welcomed more travellers from Singapore this year
    • 10/15/15
    • Travel and Hospitality
    • Singapore
    • English

    Thailand, Japan and Vietnam welcomed more travellers from Singapore this year

    Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.

  • Over 3 in 5 Aussies are happy with the amount of leisure time they have
    • 10/01/15
    • Singapore
    • English

    Over 3 in 5 Aussies are happy with the amount of leisure time they have

    The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.

  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Singapore
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Singapore
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Singapore
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.