We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
We used our metering technology to track and capture every step of the purchase journey – from the moment consumers encountered Nokia’s product information online to when they made the purchase. We explored digital and offline touchpoint interactions through on-site surveys, which included weekly diaries.
Colds and coughs are the most common health conditions experienced by consumers all over the world in the past 12 months, but the number of sufferers in China and Hong Kong, at 57 percent and 55 percent are even higher than the global average which stands at 51 percent. These findings were revealed from a recent GfK online survey which asked over 27,000 people in 22 countries which health conditions from a given list1 they have experienced in the past 12 months.
The rise of the café culture in Malaysia has been key in stimulating the demand of having an espresso machine in one’s own home.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.
Travelers in Singapore have chalked up more outbound trips by air in the first three quarters of this year compared to the same period a year ago.
The busy pace of life is a popular complaint for many people. However, a recent survey conducted by GfK across five key Asia Pacific markets revealed that there are more satisfied people than not.
We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.
A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.
Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.