The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.
The explosion of digital devices and proliferation of internet have shaken the path to purchase as consumers have, and are still in the process of altering the way they shop. The changing trend is particularly evident today in emerging markets in Asia Pacific—forecasted by GfK to be the fastest growing region in the world for smartphone sales in 2016.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
More than one in every four online consumers in Hong Kong say they ‘disagree completely’ with the notion of enjoying life today and worrying about savings and investments later—the highest level among all countries surveyed globally - and a further one in four ‘disagree somewhat’.
The airports in India collectively received four percent more international travelers in January to March this year, with the leisure segment driving growth by seven percent. Comparing the first three months of this year with the same period last year, all top 10 inbound tourism markets for India witnessed strong growth—with UK, Canada, and Australia registering the greatest surge among the larger markets.
Commercial Radio Malaysia (CRM) has appointed GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia. GfK will commence delivery of the industry audience currency for Malaysia radio from second half of this year until end of 2018.
The deepening penetration of smartphones is slowly but surely fast tracking the digitization process of the fourth most populous nation in the world. Today, the emerging market of Indonesia has over 88 million internet users* with more than 9 in 10 (93%) regularly going online with their smartphones.
When it comes to expectations of what the key responsibilities are of companies, the top two most important roles are the same in the eyes of global as well as Asia Pacific consumers. However, Asian consumers have a slightly stronger opinion about companies protecting the health and safety of their workers, making this the next most important corporate responsibility in this region, as compared to being environmentally responsible which ranks third globally.
In a recent GfK study conducted among car owners, a higher proportion (67%) indicated that they will change their car tires to improve comfort, compared to the lower number who will do it for the sake of enhancing their car’s performance (49%).
SINGAPORE—The Asia Pacific region has shown resilience amidst the challenging imaging market conditions as the rising penetration of smartphones continues to dominate consumer spending on tech gadgets in 2015. As the overall market shrank by 19 percent compared to a year ago to less than USD 2.6 billion, photography enthusiasts in the region have shifted the industry’s focus to the more advanced and high-end DSLR and mirrorless segments.
Vietnamese consumers continue to snap up increasing number of media tablets year-after-year since its launch in the market. Nearly 1.5 million units of the popular gadget were sold in Vietnam in January to December 2015, representing a 17 percent growth or over 201,000 units more in sales when compared to the same period of 2014.
It’s time to think differently. Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy.