Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Insights

Industries
Solutions
Content type
Country
Sort
clear all filters
  • Mirrorless camera segment value grew by 6 per cent in 2016, despite overall market decline in volume across Asia Pacific
    • 02/27/17
    • Technology
    • Singapore
    • English

    Mirrorless camera segment value grew by 6 per cent in 2016, despite overall market decline in volume across Asia Pacific

    The mirrorless camera market segment in Southeast Asia* expanded by 45 per cent in volume to reach 421,000 units in 2016, corresponding to a growth in value by 51 per cent that reached US$287 million.

  • GfK announces partnership with Xinsight and Miaozhen to Launch GfK Crossmedia Link (GXL) Capabilities in China
    • 02/06/17
    • Media and Entertainment
    • Media Measurement
    • Crossmedia Link
    • Singapore
    • English

    GfK announces partnership with Xinsight and Miaozhen to Launch GfK Crossmedia Link (GXL) Capabilities in China

    Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.

  • On-demand webinar: converting browsers into buyers
    • 11/04/16
    • Connected Consumer
    • Singapore
    • English

    On-demand webinar: converting browsers into buyers

    Don't miss this opportunity to enable your brand to get closer to Connected Consumers!

  • Online marketplace sales of technical consumer goods in Korea surged 9 percent over last year
    • 10/20/16
    • Retail
    • Singapore
    • English

    Online marketplace sales of technical consumer goods in Korea surged 9 percent over last year

    E-commerce growth rate in the well-connected market of Korea is developing rapidly, with market value of online sales in the technical consumer goods sector growing at an even faster pace than the offline platform.

  • Radio listeners in Malaysia tune in nearly 15 hours weekly
    • 10/19/16
    • Media and Entertainment
    • Singapore
    • English

    Radio listeners in Malaysia tune in nearly 15 hours weekly

    Radio listenership in Peninsular Malaysia remains high, with nearly the whole population or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio.

  • APAC shoppers rank value for money as the top factor when choosing where to buy technical consumer goods—both online and offline
    • 10/11/16
    • Retail
    • Singapore
    • English

    APAC shoppers rank value for money as the top factor when choosing where to buy technical consumer goods—both online and offline

    – In today’s challenging physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other accompanying after-sales offerings. According to the insights from a recent GfK study, the combination of these create the overall experience for the shopper and contribute to their sense of ‘value’ over and above price. 

  • Over 20 new players stir up the car tire scene of four key Southeast Asian cities in last two years
    • 10/06/16
    • Automotive
    • Singapore
    • English

    Over 20 new players stir up the car tire scene of four key Southeast Asian cities in last two years

    The replacement car tire marketplace in four developing Southeast Asian countries have been attracting new entrants in the past two years, especially at the back of falling raw material prices. Since the beginning of 2015, 22 new brands have jumped onto the bandwagon in the key cities of Thailand, Malaysia, Philippines and Indonesia—the four key markets where GfK conducts Point of Sales tracking for car tires in ASEAN.

    • 09/19/16
    • Media and Entertainment
    • Media Measurement
    • Singapore
    • English

    GfK delivers the first currency of Radio Audience Measurement data in Malaysia

    Radio listenership in Peninsular Malaysia remains high, with nearly the whole population (97 percent) or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio. 

     

     

     

     

     

     

     

     

     

     

     

     

  • Southeast Asian households continue to trade up their major domestic appliances
    • 09/07/16
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Southeast Asian households continue to trade up their major domestic appliances

    Rising affluence and consumer sophistication in developing Southeast Asia is contributing to the positive sales trends of the major domestic appliances sector in this region. In the last 12 months period from July 2015 to June 2016, over 20 million air conditioners, washing machines and refrigerators valued at over USD 6 billion were sold in seven key SEA markets—representing 2.9 and 1.9 percent sales units and value growth respectively compared to the same period a year ago.

  • Overall size and layout, and storage space are most desired home improvement areas for APAC consumers
    • 08/23/16
    • Home and Living
    • Consumer Life
    • Singapore
    • English

    Overall size and layout, and storage space are most desired home improvement areas for APAC consumers

    When it comes to what aspect of their home people would most like to improve, nearly two in every five across Asia Pacific would most like to change the overall size and layout/dimensions of their homes, if they could.

  • Understand the habits of connected consumers in Asia Pacific
    • 08/04/16
    • Connected Consumer
    • Singapore
    • English

    Understand the habits of connected consumers in Asia Pacific

    Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?

  • The Connected Consumer | Singapore - Connected Consumer 2016
    • 08/03/16
    • Technology
    • Connected Consumer
    • Singapore
    • English

    The Connected Consumer | Singapore - Connected Consumer 2016

    Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these.