Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GXL services in China. CPA will offer media clients more accurate cross-media evaluation data, using a Single Source Panel.
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India’s large and young population has been fueling the demand of two wheelers such as scooters and motorcycles, which continue to remain the most popular personal transportation mode in the country.
E-commerce growth rate in the well-connected market of Korea is developing rapidly, with market value of online sales in the technical consumer goods sector growing at an even faster pace than the offline platform.
Radio listenership in Peninsular Malaysia remains high, with nearly the whole population or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio.
– In today’s challenging physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other accompanying after-sales offerings. According to the insights from a recent GfK study, the combination of these create the overall experience for the shopper and contribute to their sense of ‘value’ over and above price.
The replacement car tire marketplace in four developing Southeast Asian countries have been attracting new entrants in the past two years, especially at the back of falling raw material prices. Since the beginning of 2015, 22 new brands have jumped onto the bandwagon in the key cities of Thailand, Malaysia, Philippines and Indonesia—the four key markets where GfK conducts Point of Sales tracking for car tires in ASEAN.
Radio listenership in Peninsular Malaysia remains high, with nearly the whole population (97 percent) or 19.9 million people aged 10 years and above listening in on a weekly frequency. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio.
Rising affluence and consumer sophistication in developing Southeast Asia is contributing to the positive sales trends of the major domestic appliances sector in this region. In the last 12 months period from July 2015 to June 2016, over 20 million air conditioners, washing machines and refrigerators valued at over USD 6 billion were sold in seven key SEA markets—representing 2.9 and 1.9 percent sales units and value growth respectively compared to the same period a year ago.
When it comes to what aspect of their home people would most like to improve, nearly two in every five across Asia Pacific would most like to change the overall size and layout/dimensions of their homes, if they could.
Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?
Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these.