The FIFA World Cup is the most prestigious and popular football tournament; highly anticipated and the most widely followed sports competition in the world. With its global reach and high consumer engagement, the spectacular event no doubt, has a significant impact on the global economy when it takes place every four years.
In partnership with Commercial Radio Malaysia (CRM), GfK has released the second wave of the Radio Audience Measurement (RAM) 2017 results which indicated that over 19.71 million Malaysians tune in to radio for an average of 14 hours 30 minutes weekly.
In today's competitive landscape, it is essential for brands and retailers to understand the shopping habits, behaviours, and preferences of their shoppers. Watch our on-demand webinar where GfK's Shopper expert shares the latest shopping trends across Asia Pacific based on findings from the latest GfK FutureBuy study.
Today's digitally connected world presents both opportunities and challenges for economies, societies, businesses and consumers. The exclusive GfK Hyperconnected Consumers in India event held in Mumbai on September 7 featured insights from a GfK custom research study, and discussions among a distinguished panel of industry and business leaders on this unique segment of the population.
Improving internet infrastructure across India, rising ownership of smartphones, and ubiquitous of its usage has made the mobile device the gateway of choice for the internet. A recent GfK study, focused on the top users of the country’s internet population, the hyperconnected consumers, is defined as someone who owns a smartphone, at least one other connected device, accesses the internet daily with, and spends more than four hours daily on the smartphone.
A recent GfK study revealed that one in every ten of India’s internet population is a hyperconnected consumer, translating to around 41 million hyperconnected consumers in the country. Discover who they are now!
Consumers now are more connected than ever. New technologies and the benefits they bring are significantly impacting people’s behavior and altering their lifestyles as a result of digitalization.
The online population in Indonesia has warmly welcomed the introduction of ride hailing services, as confirmed by a recent GfK survey. According to latest insights from the Crossmedia Link study, usage of ride hailing apps amongst internet users in the country has been trending up in the past 14 months, doubling its penetration level to hit 48 percent in June this year.
Rising affluence and interest in capturing better quality images have been fuelling mirrorless camera sales in Thailand. According to GfK Point of Sales tracking, photography enthusiasts in the country spent nearly THB 8.9 billion on around 341,000 units of such devices in the last 12 months, and the market is expected to expand further in the coming years.
Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games have been stimulating strong consumer demand in this segment, generating 39 percent growth in terms of volume, and a corresponding 36 percent incremental sales value across APAC over the same period a year ago.
Consumers worldwide are increasingly willing to pay more for enhanced TV viewing experiences, as reflected in GfK’s latest findings revealing rising take-up of UHD and OLED TVs. Around the world, some 478,000 units of OLED TVs were sold in the first six months of 2017—an increase of 94 percent from the same period a year ago. Ultra HD, also a growing segment globally, now makes up nearly half of the entire TV market value (48%).
Learn how the Singapore Television Audience Measurement (SG-TAM) works as the first ever integrated TV content measurement system across traditional and digital platforms in Singapore.