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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 05/09/18
    • Technology
    • Singapore
    • English

    Discover the impact of World Cup Fever 2018 in APAC

    The FIFA World Cup is the most prestigious and popular football tournament; highly anticipated and the most widely followed sports competition in the world. With its global reach and high consumer engagement, the spectacular event no doubt, has a significant impact on the global economy when it takes place every four years.
    • 08/30/17
    • Technology
    • Singapore
    • English

    Growing interest in photography driving strong demand for mirrorless cameras in Thailand: GfK

    Rising affluence and interest in capturing better quality images have been fuelling mirrorless camera sales in Thailand. According to GfK Point of Sales tracking, photography enthusiasts in the country spent nearly THB 8.9 billion on around 341,000 units of such devices in the last 12 months, and the market is expected to expand further in the coming years.

    • 08/30/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Gaming computers record strong surge in demand across Asia Pacific

    Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games have been stimulating strong consumer demand in this segment, generating 39 percent growth in terms of volume, and a corresponding 36 percent incremental sales value across APAC over the same period a year ago.  

    • 08/30/17
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Rising adoption of UHD TVs and the OLED display technology in Southeast Asia

    Consumers worldwide are increasingly willing to pay more for enhanced TV viewing experiences, as reflected in GfK’s latest findings revealing rising take-up of UHD and OLED TVs. Around the world, some 478,000 units of OLED TVs were sold in the first six months of 2017—an increase of 94 percent from the same period a year ago. Ultra HD, also a growing segment globally, now makes up nearly half of the entire TV market value (48%).
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  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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