The home appliances market faces a three-tiered challenge:
To stay ahead of the competition, Small and Major Domestic Appliance (washing machines, (tumble) dryers, refrigerators, cookers, dishwashers, built-in ovens, freezers, hobs, cooker hoods, microwave ovens, air conditioners) manufacturers and retailers need to understand which market trends remain constant or are changing, and the influences impacting consumer purchases.
Our home appliance industry experts bring together Point of Sales (POS) tracking and other innovative research with the ability to combine multiple and complex data sets on a global scale. Using these insights we explain what is happening at every touch point where shoppers experience your brand, products or services.
By turning our deep market research expertise into relevant MDA and SDA insights, GfK helps you identify smart ways to maximize your competitive performance in the home appliances market.