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Smart Insights: Home Appliances

The home appliances market faces a three-tiered challenge: 

  • Changes in retailing from traditional formats to Omni-channel, due to the increasing importance of the Internet as an information and sales channel 
  • High innovation rates with multiple questions around trends such as ‘smart home’ and ‘smart appliances’
  • Major and Small Domestic Appliance brand performance in a progressively competitive market

To stay ahead of the competition, Small and Major Domestic Appliance (washing machines, (tumble) dryers, refrigerators, cookers, dishwashers, built-in ovens, freezers, hobs, cooker hoods, microwave ovens, air conditioners) manufacturers and retailers need to understand which market trends remain constant or are changing, and the influences impacting consumer purchases.

Our home appliance industry experts bring together Point of Sales (POS) tracking and other innovative research with the ability to combine multiple and complex data sets on a global scale. Using these insights we explain what is happening at every touch point where shoppers experience your brand, products or services.

By turning our deep market research expertise into relevant MDA and SDA insights, GfK helps you identify smart ways to maximize your competitive performance in the home appliances market.

Latest insights

Here you can find the latest insights for home appliances industry. View all insights

    • 09/07/16
    • Home Appliances
    • Point of Sales Tracking
    • Singapore
    • English

    Southeast Asian households continue to trade up their major domestic appliances

    Rising affluence and consumer sophistication in developing Southeast Asia is contributing to the positive sales trends of the major domestic appliances sector in this region. In the last 12 months period from July 2015 to June 2016, over 20 million air conditioners, washing machines and refrigerators valued at over USD 6 billion were sold in seven key SEA markets—representing 2.9 and 1.9 percent sales units and value growth respectively compared to the same period a year ago.
    • 06/15/16
    • Home Appliances
    • Singapore
    • English

    Strong surge in ownership of air-conditioners in Metro Manila households

    The hot tropical climate in the Philippines is driving up demand for air cooling appliance in metro Manila, with households in this region owning more units of air conditioners and electric fans to cool down their homes.

    • 05/19/16
    • Press
    • Home Appliances
    • Technology
    • Point of Sales Tracking
    • Singapore
    • English

    Heightening demand for TVs and major home appliances in Myanmar in first quarter of 2016

    Latest study commissioned by GfK Asia in the country’s Mandalay and Yangon regions reflected consecutive monthly growth in adoption of flat screen TVs, washing machines and air-conditioners in the first three months of 2016.
    • 12/16/15
    • Home Appliances
    • Singapore
    • English

    Indians’ passion for cooking spurs demand for food preparation appliances

    With cooking being a big part of the Indian culture, adoption of modern kitchen aids such as food preparation appliances in the country has been on the rise in recent years. GfK point of sales tracking reported a five percent increase in take-up of these appliances in the last 12 months, compared to the same timeframe a year ago.
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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