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Maximize the opportunities of rising consumer spend in the Swedish health sector


Whichever industry you operate in, you can’t have failed to miss the growth of the health sector in Sweden. From pharmacy items to food supplements, to fitness products and services, Swedish consumers are spending more and more on their health. Every industry has at least one touch point in the health and wellness category, so are you maximizing the opportunities?

If you need to inject growth into your business, consider health. A key starting point is to understand consumer spending patterns in this category. Which retailers have the largest share and what are the main industry drivers? Is it generating more buyer traffic, growing spend per occasion, or increasing the frequency of purchase?

Our spending tracker Consumer Wallet offers up-to-the-minute intelligence on the spending of 50,000 Swedes every month. Plan your strategy to reap the rewards of this growing market. Our continuous reporting allows you to monitor your performance, consumer spending and make comparisons with the category and broader marketplace. It has the answers to these commonly asked questions, and more: 

  • How does my market share compare to my competitors?
  • How does my performance rate in context of the category?
  • How can I spot market potential and opportunity?
  • What are the key growth drivers?

With intelligence from Consumer Wallet, we can help you enjoy a hearty slice of this market.