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Putting your performance in perspective: GfK Consumer Wallet


Understand and meet the evolving needs of your customers is key to connect and create a loyal relationship with them. Consumer Wallet will give you the opportunity to track your business performance as well as your competitors over time, you'll be able to identify and understand the growth drivers like number of customers, how often they buy or the average purchase value.

We are partnering with a fintech company to deliver its new Consumer Wallet spending tracker in Sweden. While traditional trackers monitor only one, two or possibly three categories, this new generation of tracker provides one report on spending in multiple categories and sub-categories. The tracker deliver a 360-degree view on Swedish shoppers' spending patterns, which is currently across more than 50 categories and 400 companies.

Peter Glavind, Managing Director, and GfK Nordics, said: "To succeed in winning a share of consumers' wallets, businesses need to constantly monitor consumer's actual spending behavior and patterns, and adapt their offers accordingly. Until now, however, detailed information on consumer spending patterns for most major categories has not been available, hindering innovation. With Consumer Wallet, businesses can, for the first time, enjoy full insights into consumer spending & behavior at a company, category and cross-category level.

Key business questions GfK Consumer Wallet can answer:

How is my performance vs competitors?

  • Who is winning and losing in my category?
  • What is my sales compared to competitors?
  • How is my performance, compared to the total category?

What is driving the market development?

  • How many customers do I have vs competition?
  • What is the average purchase amount per customer?
  • What is the purchase frequency per customer?

Get in touch with us to learn more about it. 

GfK, Sweden