A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
Overall, consumer confidence improved slightly in February. For March, the overall indicator is forecasting 9.5 points in comparison to 9.4 points in February. There is a noticeable rise in income expectations but hardly any change in the economic outlook. The propensity to buy remains stable.
GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
Brazil climbs ahead of Greece, widening lead over Argentina. Russia, China and Singapore push Argentina down to the very edge of the top half. Mexico overtaken by Czech Republic and India.
Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015
Sales increase by 1.1 percent in organic terms
Sales rise by 6.3 percent compared with the previous year to approximately €1,544 million
Adjusted operating income increases by €9 million to approximately €188 million
Margin of 12.1 percent (previous year: 12.3 percent)
Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?
Paris has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, overtaken by New York, as well as Paris.
With the pressure of Christmas shopping already underway, GfK has released findings from a 22-country survey looking at the major causes of stress in people's daily lives. Money, self-pressure and lack of sleep are the top three major causes of stress internationally.
The record quarterly sales performance in Q3 2015 can be attributed to three markets: China, which returned to growth, the MEA and emerging APAC. In total, 324m smartphone units were sold. The US$294 average selling price (ASP) of smartphones was down 2 percent year-on-year.
After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands Index (NBI)