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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

Home Appliances

Elisabeth Møller-Holst
+46 10 455 35 41
Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

    • 07/27/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Global Study
    • Sweden
    • English

    Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations

    A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
    • 06/02/17
    • Consumer Goods
    • Sweden
    • English

    90% of consumers have purchased convenience in the last year, and the sector faces the biggest change ever but what does this mean for your brand?

    To keep up with the increased stress and pressure in society, households choose to simplify life, wherever possible. The trend is clear; we are facing a change in consumer behaviour, and we are not only eating out to a higher extent, but we are also facing a real boom in the e-commerce of groceries. Convenience purchases increase, not only in the convenience stores itself, but indeed also in grocery channels, restaurants, and petrol stations, as well as within the new trend with home deliveries from restaurants. The consequence of this changed behaviour is that households reduce their traditional consumption in the FMCG market. With nine out of ten consumers having purchased convenience during the past year, the sector is now becoming more important than ever and it is crucial to understand this change, and growth in consumption, otherwise you risk being left behind in favour of other market players.    GfK now presents the Convenience Tracker, in a remastered version with both a broader and deepened focus. The report helps you understand questions such as:
    • What drives the purchase of convenience items, and which is the primary purchase channel for your specific category?
    • Which categories or segments are purchased in combination with your category/brand?
    • Who is the convenience shopper and what are the differences in attitudes and behaviour, between female and male, based on profiles for various channels and categories?
    • What are the driving forces behind customers’ various purchase occasions?
    For more information please contact Mattias.Fridh@gfk.com
    • 05/16/17
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • Sweden
    • English

    Putting your performance in perspective: GfK Consumer Wallet

    Understand and meet the evolving needs of your customers is key to connect and create a loyal relationship with them. Consumer Wallet will give you the opportunity to track your business performance as well as your competitors over time, you'll be able to identify and understand the growth drivers like number of customers, how often they buy or the average purchase value.#
    • 10/17/16
    • Health
    • Consumer Health
    • Retail
    • Consumer Goods
    • Sweden
    • English

    Maximize the opportunities of rising consumer spend in the Swedish health sector

    Maximize the opportunities of rising consumer spend in the Swedish health sector

  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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Elisabeth Møller-Holst