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Point of Sales Tracking

Retailers and manufacturers are constantly under pressure to develop products and services that maximize sales and profit, and keep customers coming back.

Success relies on having the most up-to-date retail sales data, combined with an understanding of which products and services are performing well in the market – and which are not. With this knowledge, you can set clear strategies for commercial growth and increase return on investment.

Our Point of Sales (POS) Tracking experts will keep you fully updated on which retail and technical consumer goods products are selling, where, when and at what price. We can help you to track your market share and brand performance and benchmark this against the competition’s.

Discover which channels are popular with retailers and manufacturers and why. Obtain a detailed understanding of global and local market trends from a “big picture” macro level, down to individual product level, and assess their impact on online and offline outlets, on a monthly and weekly basis.

We have the world’s largest retail panel. We track products and deliver insights based on both retailer and reseller actual sales data. Using this intelligence, we can help you align product availability with the expected market demand, as well as to optimize product assortment, distribution and pricing strategy.

To follow is a list of the product categories that we track with our panel. The number of products covered across the globe is extensive, yet not all are tracked in every country. For further information on availability in your country of interest, please contact us.

We track and can provide actionable business insights for the following product categories:

Telecom

  • telecom hardware

    • audio conferencing systems
    • corded and cordless phones
    • core wearables
    • fax machines
    • health and fitness tracker
    • mobile broadband cards/sticks/routers
    • mobile enhancements
    • mobile phone headsets
    • PC/office headsets
    • single answering machines
    • smart phones and mobile phones
    • smart watches
    • telephone systems
    • voice radio devices
    • VoIP phones
    • webbooks/tablets
    • wrist sport computer

  • telecom tariffs/contracts: mobile and broadband tariffs
Information technology

  • IT hardware

    • deskbound computers
    • displays
    • e-books
    • electronic assistants
    • image displays
    • media tablets
    • midrange systems
    • notebooks and mobile computers
    • PDA navigation
    • server
    • small organizing solutions
    • translators

  • software

    • business and home productivity
    • networking, communication and organizing solutions
    • utilities

  • IT accessories/components

    • cables
    • communication cards, devices
    • computer housings
    • ergonomic accessories
    • gaming and leisure devices, keyboards
    • graphic cards and boxes
    • graphic tablets
    • HDD-drives (internal and external)
    • keying devices
    • mainboards
    • media devices, gateways, HDD
    • memory modules
    • modems
    • multidisc drives
    • multimedia devices
    • network attached storage (NAS)
    • pointing devices
    • processors
    • racks and housings
    • security devices
    • solid state drives
    • sound cards and boxes
    • storage housings
    • stylus pens
    • tablets keyboards
    • TV tuner, TV- and video cards
    • UPS
    • visual cams

  • storage media

    • blank video tapes
    • CD-R/CD-RW/DVD recordables
    • HD recording media
    • memory cards and USB memories

Office and stationery
  • office hardware
    • 3D printers
    • binding systems
    • business ink
    • data/video projectors
    • desk/pocket calculators
    • document shredders
    • inkjet and laser printers and MFDs
    • lettering machines
    • projection screens
    • document scanners
    • small photo printers
  • office consumables
    • inkjet and laser cartridges
    • paper: coated inkjet, laser, thermal, office
    • printable business cards
    • tapes lettering machines
  • office organization
    • book covers
    • display books
    • dividers
    • exercise book protectors
    • folders
    • letter trays
    • lever arch files
    • multipart folders
    • perforators
    • pockets
    • ring binder
    • staplers
    • suspension filling systems
    • total filling products
  • office supplies
    • adhesive tapes
    • diaries
    • envelopes
    • greeting cards
    • labels
    • manifolds
    • notebooks and pads
    • office adhesives
    • papers
    • pencil cases
    • school backpack
    • school paper
    • self-stick notes
  • writing instruments
    • pens: ball point, coloring felt, fountain, OHP
    • pencils: coloring, graphite, mechanical
    • cartridges for fountain pens
    • compasses
    • correction products
    • crayons
    • drawing accessories
    • highlighters, markers
    • polymer leads/mechanical refills
    • refills for roller balls
    • roller balls
    • scissors
    • whiteboard

     

Consumer electronics and photo
  • TV/video
    • 3D accessories
    • camcorders and action cams
    • CRT-TV
    • digital TV accessories
    • digital TV subscriptions
    • drones
    • portable TV
    • panel TV/flat TV (LCD TV/plasma TV)
    • set top boxes
    • TV mounts
    • video player/recorder total
    • video viewing (DVD and VOD)
    • videogames hardware
  • static audio
    • amplifiers, tuner and receiver
    • audio home systems
    • CD player/recorder total
    • hifi loudspeakers
    • sound bars
    • turntables
  • portable audio
    • CD players
    • dictation machines
    • docking and mini-speakers
    • portable media player
    • table top radio devices
  • audio/video accessories
    • audio accessories
    • cables and connectors
    • energy monitors
    • extended service protection
    • headphones
    • leisure GPS
    • microphones
    • portable media player accessories
    • universal remote controls
    • video power packs
  • in car electronics
    • audio
    • navigation
    • speakers
    • vision
  • batteries
    • battery chargers and power packs
    • batteries: dry, rechargeable, specialist
    • torches
  • photo
    • all imaging accessories
    • binoculars
    • converters
    • digital cameras
    • flashguns
    • image frames
    • imaging device bags
    • interchangeable lenses
    • tripods
    • underwater housings

     

Entertainment
  • books
  • games: PC games software, videogames software
  • music: CD, DVD
  • video: DVDs and Blu-ray, video on demand
Major and small domestic appliances
  • white goods
    • cooking
    • cooling/refrigerators
    • dishwashers
    • drink chillers
    • food waste disposals
    • freezers
    • hobs built-in/built-under, freestanding
    • hoods
    • kimchi refrigerators
    • microwave ovens
    • sinks
    • steam ovens
    • tumble dryers
    • washing machines
    • water dispenser
    • wine cabinetswhite goods
  • air conditioning
  • home comfort
    • air treatment
    • cylinder vacuum cleaners
    • electrical heating
    • fans
    • garment steamer
    • irons
    • sewing machines
    • steam cleaners
    • steam ironing presses
    • vacuum cleaner bags
    • vacuum cleaners
    • window cleaners
  • beverages
    • espresso machines
    • filter coffee makers
    • hot beverage makers
    • kettles
    • milk frothers
    • personal draught systems
    • soda maker
    • spindle makers
    • tea makers
    • thermos pots/jar pots (electrical)
  • cooking
    • bread makers
    • deep fryers
    • electrical cooking pots
    • food steamers
    • fun cooking
    • household articles
    • jar type rice cooker
    • kitchenware
    • mini/maxi ovens
    • multi-cookers
    • sandwich/waffle makers/contact grills
    • toasters
  • kitchen appliances
    • barbecues outdoor/gas grills
    • can openers
    • coffee grinders
    • conventional rice cooker
    • egg cookers
    • electric knives, slicers
    • fast cookers
    • food preparation
    • graters
    • hand blenders and attachments
    • hand mixers
    • ice cream makers
    • juice extractors and citrus presses
    • kitchen machines and food processors
    • kitchen scales
    • knives
    • liquidizers
    • meat mincers
    • raclettes
    • rice cookers
    • sandwich toasters
    • sorbet makers
    • steam cookers
    • yoghurt makers
  • personal care
    • balneo therapy
    • body care
    • dental care
    • electric blankets
    • electric cosmetics
    • electric stimulation
    • facial care
    • facial steamers/saunas
    • female depilation
    • hair care (hair clippers, hairdryers, hair stylers)
    • light therapy
    • massage, massage appliances
    • men's shavers, shaving/trimming/epilation
    • solaria
    • well being
  • personal diagnostics/therapy
    • blood pressure monitors
    • personal scales
    • thermometers
  • baby care
    • bottle warmers and sterilizers
    • bottles and teats
    • breast feeding
    • car seats
    • cookers
    • diapers
    • monitors
    • soothers
    • strollers
    • tableware
    • teethers
    • high chairs
  • consumables
    • coffee caps/pads
    • refills
    • shaver accessories
    • syrups
    • water filters

     

Automotive aftermarket
  • car spare parts
    • car bulbs, filters, lighting, rims
    • car tires
    • exhaust repair
    • motorcycle tires
    • spark plugs/glow plugs
    • starter batteries
    • truck tires
    • wiper blades
  • car accessories
    • drive technology
    • garage door drives
    • gate opener
    • starter battery chargers
  • car chemicals
    • antifreeze
    • car air fresheners
    • car care
    • car fillers and repair
    • contact spray/rust releasers
    • de-icers
    • engine oil and treatments
    • greases
    • motorcycle engine oil
    • paint care products
    • rust treatments
    • screen wash
    • special cleaners
    • technical lubricants

     

Automotive new cars
  • AutoCAT
  • TPM
DIY and home improvement
  • tools/machines
    • cylinder locks
    • digital detectors
    • electric angle grinders
    • electric basic sanders, belt sanders
    • electric benchtop tools and mini tools
    • electric circular saws
    • electric detail sanders
    • electric drills and hammer drills
    • electric handheld power tools
    • electric heat guns
    • electric jig saws
    • electric levelling
    • electric multi cutters
    • electric multifunctional tools
    • electric paint rollers
    • electric planers
    • electric power files
    • electric random orbit sanders
    • electric rotary hammers
    • electric routers (PT)
    • electric scrapers
    • electric screw drivers
    • electric special saws
    • electric spray guns
    • electric tackers
    • electricity generators
    • gas bottles
    • hand tools: hammers, knives and blades, saws, screw drivers, tape measures, pliers and wrenches, spanners, sockets)
    • locks, padlocks and safes
    • measuring tools (digital detectors, electronic measuring, levelling devices)
    • power tool accessories
    • range finders
    • welding systems
    • workbenches
  • decorative/renovation
    • adhesive accessories
    • aerosol paints
    • bases/tinting
    • cement
    • coatings
    • decorative effects, garden preserver, plaster, tools
    • DIY adhesives, adhesive tapes
    • draught excluders
    • emulsions
    • equalizing plaster
    • facade panels
    • fillers
    • humidity absorbers
    • insulation
    • masonry
    • metal paints
    • mortar/cement
    • paint/varnish removers
    • paint brushes
    • painting aids
    • primers/undercoats
    • PU foam
    • renovation cleaners
    • roofing tiles
    • sealants
    • sealers waterproofing
    • specialist paints
    • tile adhesives
    • tile grout
    • tiles
    • trim paints
    • varnish
    • wallcoverings
    • wall decorating fixing
    • wood: dyes, fillers, repair, treatment, care products, oils, paints, stains
    • wooden floor renovation
  • light and building
    • alarms
    • alert detectors
    • circuit breakers
    • lamps: compact fluorescent lamps, discharge, fluorescent, halogen, LED, incandescent
    • distribution board cabinets
    • door-communication
    • field distributors
    • frames for switch programs
    • home inverters, home smoke alarms
    • industrial plugs and sockets
    • intruder security
    • inverter batteries
    • KNX power supplier and area/line coupler
    • light bulbs
    • luminaries
    • main circuit breakers
    • movement detectors
    • portable sockets and plugs
    • residual current devices
    • sockets
    • switch programs
    • table luminaire
    • time switches
    • trunking systems
    • tubular drives
    • waterproof luminaries
  • personal protective equipment
    • professional eye protection
    • professional hearing protection
    • professional helmets
    • professional PPE gloves
    • professional respiratory protection

     

Gardening
  • axes and accessories
  • care products gardening
  • electrical grass shears
  • electrical and petrol grass trimmers
  • electrical string trimmers
  • fertilizers indoor/outdoor
  • garden boots/hooves
  • garden chemicals, fertilizers
  • garden gloves
  • garden hand lawn mowers
  • garden hand tools
  • garden watering
  • growing media
  • hand lawn mowers
  • high pressure cleaners
  • hose end attachments
  • hose reels/trolleys
  • hoses/hose storage
  • houseplants care
  • insecticides
  • lawn seeds
  • outdoor BBQ
  • plant auxiliary products, protection
  • pool care chemicals, cleaners
  • powered blow vacs
  • powered chain saws
  • powered hedge trimmers
  • powered lawn mowers
  • powered pumps
  • powered scarifiers
  • powered shredders
  • powered trimmers/brush cutters
  • softening salt for domestic water
  • soil conditioners
  • sprinklers/sprayers
  • vegetables and flowers seeds
  • water timer
  • wild bird food
  • garden hand shears
  • garden pruning saws
  • garden structures
Furniture, housewares and sanitary equipment
  • furniture
    • bedroom furniture: beds, bedsteads, box-spring/upholstery beds
    • kitchen furniture
    • mattresses, pillows
    • seasonal decoration
  • houseware
    • accessories tableware
    • bakeware
    • breakfast
    • carpets textile stain removers
    • cloth dryers
    • coffee/tableware, dinnerware, drinkware
    • drain cleaner
    • floor cleaning
    • floor cleaning detergents
    • food preservation boxes
    • garbage bags
    • household cleaning products, disinfectant
    • household cloths
    • household hooks
    • insect screens
    • ironing boards
    • ladders
    • ovenware
    • pans, pots
    • pressure cookers
    • scourers
    • textile dyeing detergents
    • thermos spots (non-electrical)
    • toilet cleaning products
    • waste bins
    • working gloves (houseware)
  • sanitary/solar/heating
    • bath tub
    • bathroom accessories
    • electrical water heaters
    • faucets
    • flushing systems
    • gas heater, gas water heaters
    • programmable thermostats
    • sanitary products
    • showers, shower accessories
    • taps

     

Optics
  • optics
    • contact lenses
    • fit audit
    • lens care products
    • spectacle frames, lenses
    • sun glasses
  • hearing devices
Fashion and lifestyle

  • bags and cases

    • bags
    • beauty cases, business cases
    • golf stand/cart bag
    • notebook carriers, notebook cases
    • PMP cases
    • suitcases

  • clothing

    • bed linen, bedding
    • bras
    • golf gloves
    • home textiles
    • jeans
    • legwear
    • lingerie
    • nightwear
    • pants
    • sportswear
    • suits
    • swimwear
    • T-shirts

  • luxury goods

    • body treatment
    • deodorants
    • eye make-up, treatment
    • facial make-up, treatment
    • fashion jewelery
    • fragrances
    • hair dye
    • lip make-up, treatment
    • nail make-up
    • shaving products
    • wrist watches

  • sports*

    • back protectors
    • bicycle bags
    • bikes
    • driver (golf club)
    • e-bikes
    • golf: balls, club set, drivers, fairway woods, hybrids, irons, putters, shoes, wear, wedges
    • personal accessories
    • shoes
    • ski, ski boots
    • snowboards, snowboard boots
    • sport helmets winter
    • sport shoes: aerobic/fitness, football/rugby, kids, leisure, multi-sport/cross-training, outdoor, running/walking, utility (golf)

* POS information for sports in select countries is handled by our partner, The NPD Group

Travel and tourism
  • car rental
  • destination
  • flight only
  • gift boxes
  • packaged tours
  • travel insurance
Pet care
  • pet health and daily care
  • pet nutrition/food
Toys and games
  • action figures
  • arts and crafts
  • building sets
  • child/youth electronics
  • dolls
  • games and puzzles
  • infant/pre-school toys
  • outdoor & sports toys
  • plush toys
  • toys vehicles

POS information for toys and games in select countries is handled by our partner, The NPD Group

Musical instruments
  • brass wind instruments
  • guitars acoustic, bass, electric
  • keyboards
  • percussion
  • stringed instruments
  • wood wind instruments
Health and medical supplies

  • diagnostic supplies

    • allergy diagnostics
    • medical imaging
    • medical imaging (integrated therapy)
    • biopsy / blood sampling
    • functional diagnostics
    • small diagnostic appliances
    • diagnostic lamps
    • quick tests

  • implants
    • diagnostic implants
    • fixation implants
    • vascular / coronary implants
    • implantable application systems & electrotherapy
    • internal organ implants
    • bone implants
    • shunts
    • sensory organ implants
    • special implants
    • stents / stent supplies
    • soft tissue implants
  • anesthetics / intensive care / emergency
    • anesthetics/ intensive care/ emergency devices, systems and tubes
    • regional anesthesia supplies
    • ventilation accessories and materials
    • emergency medicine
  • operating room supplies
    • surgical small devices
    • operating room equipment
    • materials and systems
  • therapy supplies
    • alternative therapy
    • dialysis
    • drainages / catheters / tubes
    • immobilization / movement support therapy
    • infusion / transfusion therapy
    • injection / puncture supplies
    • clinical nutrition
    • physical therapy / physiotherapy
    • other therapy methods
    • flushing/enema systems
    • thrombosis prophylaxis / vein / lymph therapy
    • wound care
  • instruments
    • surgical instruments
    • diagnostic instruments
    • endoscopic / mic instruments
    • measuring instruments
    • special instruments for implantation/ transplantation
  • nursing supplies
    • incontinence care
    • patient positioning
    • stoma supply
    • urine / feces discharge
  • general hospital supplies
    • bedding / patient table supplies
    • gas supplies
    • auxiliary aids
    • cleaning / disinfection / sterilization
    • protective clothing (single use)
Success Stories
  • Supporting a smartphone manufacturer’s new sales channel strategy

    Supporting a smartphone manufacturer’s new sales channel strategy

    23.08.2017

    Our insights helped our client define the right strategic mix of products, pricing and distribution strategy for its launch into a competitive market.

    Situation

    Our client was planning to strengthen its channel strategy by selling directly through retailers, in addition to its existing distribution partnerships with Brazil’s network operators. It needed to define an optimal product, distribution and price mix to ensure that its new approach to the market would be a success.

    Approach

    Drawing on our global technology industry experience, we aided the client in outlining the best combination of channels, products and pricing for its retail launch. The manufacturer could view our point of sales data about the Brazilian smartphone market on a custom dashboard, allowing executives to make informed strategic decisions. We based our analysis not only on historical market information, but also on forecasts of future market growth and trends.

    Outcome

    Our research yielded the following insights:

    • Place:Our client received data about price classes and competitors for each distribution channel, including online and traditional stores. It gained insight into regional differences in market size as well as in product availability, prices and competitors.
    • Prices:The information allowed the company to monitor how price classes evolve after a major shift in the currency exchange rate, as well as to track the top-selling products for each price tier.
    • Products:The smartphone maker obtained accurate data about the average price of a specific combination of product features and how competitors position their product mix across price classes.
    • Promotions:The information enabled the client to evaluate the performance of the most heavily promoted products and how price promotions historically affected competitors’ volumes.

     

    Click here to download our success story (short version)

    Click here to download our success story (long version)

  • Monthly reports help electronics retailer grow market share

    Monthly reports help electronics retailer grow market share

    24.06.2016

    Our point of sales data enables eXtra to align product availability with market demand, as well as optimize its product as sortment, distribution and pricing strategy.

    Situation

    Our point of sales solutions keep retailers and manufacturers around the world up-to-date on which products are selling, where, when and at what price. Because eXtra is the largest supplier of consumer electronics and home appliances in Saudi Arabia, we wanted to establish a mutually beneficial relationship with the company.

    Approach

    Since 2013, eXtra has been sharing its point of sales data with us in exchange for a set of standard and customized monthly GfK retail reports. Where some retailers seek payment for such data, our partner believes that the benefit of our services is valuable compensation.

    Outcome

    eXtra uses our reports to align product availability with the expected market demand, as well as to optimize its product assortment, distribution and pricing strategy. The reports address the needs of a broad range of stakeholders at eXtra, including managers, buyers and the marketing team. It helps them to set clear strategies for commercial growth, negotiate with suppliers and increase return on investment. With accurate and granular retail sales data, our partner has a good understanding of how products and services are performing in the market as well as a clear view of local and global trends.

    Click here to download our success story (short version)

    Click here to download our success story (long version)

Join Us

We collect POS data from retailers, resellers and distributors to adapt to changing market landscapes. And, we are continuously looking for new retail partners.

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Latest insights

Here you can find the latest insights for Point of Sales Tracking. View all insights

    • 08/03/18
    • Point of Sales Tracking
    • Shopper
    • Global
    • English

    Keep shoppers happy by tracking demand

    By tracking demand using real sales data you can keep shoppers happy! Let our demand forecasts guide you.
    • 07/19/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Consumer Panels
    • Point of Sales Tracking
    • Global
    • English

    09/01/18
    Join GfK at IFA 2018: Providing answers in a disruptive world

    Discover how we are developing a sophisticated ecosystem that will be powered by integrated data and artificial intelligence. 
    • 07/17/18
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Ready for the next Black Friday? Never before seen sales peaks in Latin America

    Promotional events change traditional seasonality and strongly concentrate sales

    Promotional events are gaining more and more importance across the whole world – and Latin American tech markets are among those showing the strongest impact. These events are changing traditional seasonality and concentrating yearly sales volumes in a few weeks. This is why it is of utmost importance for manufacturers to plan well and participate successfully in these events. It is not only about Black Friday, but there is a multitude of different events, most of which are in Q2 and Q4. While Brazil focuses on Black Friday in November, following the US model, other South American countries have created purely online events in order to push online sales – the most successful ones are Hot Sale and CyberMonday in Argentina and Cyberdays and CyberMonday in Chile, which make online sales boom. Peru and Colombia are increasingly starting to follow these models. These “new” events take place in addition to the traditional ones, such as Mother’s Day, Father’s Day and Christmas promotions, and in most cases outperform them. They even “outperform” traditional climate-related seasonality. For example, in Argentina and Chile, the second most important week for refrigerator sales is now in winter (off-season) and vice versa for washing machines.

    Hot Sale Argentina: Boom despite macro challenges

    With +29%, the market volume of technical consumer goods this year topped the 2017 growth during Hot Sale week, despite macro-economic challenges. The sales volume in Hot Sale week was more than double of the average week in Jan-Jun18, concentrating 8% of sales. With +84% growth, PTV was by far the most successful category, which can mainly be explained by the soccer world cup effect.

    Cyberdays Chile: Beating records after records

    During this year’s Cyberdays, the technical consumer goods market grew again by 20% (units), with small domestic appliances, consumer electronics and major domestic appliances growing above average. Small appliances growth is coming from vacuum cleaners (+54%). The Cyber events created the perfect platform for selling robots, which showed huge increases. One third of the robots’ sales volume in first half-year was sold during the Cyberdays week. The value share of online channel within total tech market in Chile soared to 20% in the first semester and even 59% in Cyberdays week.

    Mother’s Day Peru

    In Peru the traditional Mother’s Day remains the most important week in the year (equal to Christmas), with double sales volume compared to the average week in the year to date. Yet it also increasingly shifts to online. Although the product focus is slowly shifting, it seems as if many Peruvian women do not yet feel offended being offered home appliances for Mother’s day, as small and major domestic appliances showed again the highest sales peak. This year consumer electronics increased by 23% during Mother’s Day. This trend is seen throughout the whole year 2018 and it became stronger week by week. The main reason is obvious: After 36 years Peru qualified for the soccer world cup in Russia. In order to be able to follow well their “selección”, many Peruvians invested in new TVs.

    Price, but premium!

    Latin American consumers tend to be very price sensitive, which is why strong price cuts are key to success of promotional events in the region. This makes it very important for manufacturers to decide carefully how much to decrease the price, in order to participate successfully without sacrificing more margin than necessary. Most aggressive price cuts can be observed in Chile, with almost one third of all units sold with >20% discount. However, the average prices per category often increase in promotional weeks, thanks to a strong push of premium segments. Especially during the online events, the share of ultra HD TV, ultra-thin laptops, wash dryers, side-by-side refrigerators or kitchen machines increased by up to 15 percent points, compared to an average week.

    What’s next?

    After all this recent promotional activity, it is not at all over. Important promotions are still coming at the end of this year, mainly from Black Friday and Cyber Monday, as well as Christmas promotions. What is the best strategy to optimize your sales in these promotional periods? The GfK Weekly Promotional Events Tracker helps you to figure out:
    • How successful were we during the last event?
      How did our competitors perform in that week and why?
    • Which is the most promising segment?
      Which models should we use for the promotion?
    • How aggressive should be our promotion?
    For more information, please contact us: Daniela.strebl@gfk.com
    • 04/25/18
    • Press
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Global quarterly smartphone demand down year-on-year though revenue growth remained strong

    Global smartphone demand fell two percent to 347 million units in the first quarter of 2018 (1Q18). 
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