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GfK online potential for product lines

GfK online potential for product lines

The regional distribution of online potential for various product groups differs substantially. Our new study "GfK Online Potential, Germany 2016" reveals new insights such as

  • ... how the patterns of online potential differ among the product groups food, clothing, consumer electronics and DIY. Read our press release.
  • ... the distribution of online potential in all 17 product groups. Download our map gallery
  • ...how online potential compares to purchasing power distribution (online and offline) in the same product group. Download presentation