Survey 3 - 2018
Auckland, September 27th – Results of the Total New Zealand 2018 Radio New Zealand Measurement Survey 3 conducted by GfK were released today at 1pm.
Conducted across the whole of New Zealand, this unified New Zealand radio audience measurement survey gives valuable insights into the strength and scope of radio listening across the country. The survey was conducted over 40 weeks and sampled 15,496 people aged 10+.
Department of Statistics estimated population data at 30 June 2018 indicates approximately 4,256,700 people aged 10+ years live in New Zealand. The Total New Zealand Radio New Zealand Audience Measurement Survey shows 3,662.3 or 86% of them listen to a radio station each week.
2,920,700 people aged 10+ listen to Breakfast radio (6am to 9am Monday to Friday) in an average week.
Network RNZ National reaches 633,500 different people each week, a 14.9% reach of all people 10+ across New Zealand.
This is a share of 12.0% of the total weekly radio listening in New Zealand.
Network RNZ Concert has a total audience weekly reach of 182,000 or 4.3% of all people in New Zealand aged 10+.
This is a share of 2.5% of the total weekly radio listening in New Zealand.
Breakfast results (Mon-Fri 6am-9am) show Network RNZ National reaches 481,500 or 11.3% different people aged 10+ across New Zealand. This is a market share of 15.4% of the total radio listening audience at that time of day.
Chief Executive and Editor in Chief Paul Thompson says the New Zealand radio industry remains strong and the latest results are a clear indication that public broadcasting continues to play a key role in a robust market.
RNZ has had an outstanding survey with weekly cumulative reach exceeding 700,000 listeners for the first time and strong performances from key programmes reinforce the importance of quality journalism and current affairs for New Zealand audiences.
Further details of the Total New Zealand Radio New Zealand radio survey can be found at http://www.gfk.com/en-nz/insights/report/radio-new-zealand-reports/
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