Survey 4 – 2017
TOTAL NEW ZEALAND
The RBA and GfK are pleased to release the new look commercial radio survey release format.
In addition to the usual industry and network figures we will look to include a variety of additional data each survey.
We also need to advise that the S4 2017 release does not include an S4 release for the Waikato region. In September an extreme localised weather event took down the Ruru transmission tower that a number of radio stations in the area broadcast from for a matter of days.
It was clear from analysis this had a major short term effect on the market that is not indicative of normal listening patterns outside the effected time.
All historic S3 data has been carried forward to S4 for the Waikato region.
Radio Broadcasters Association
Mob: 021 2 446617, jana(at)rba.co.nz
Account Director, Radio, GfK
Mob: 027 5677 333, libby.may(at)gfk.com
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence
from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Responsible under press legislation:
GfK SE, Global Communications