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Press release

GfK NZ Commercial Radio Ratings Media Release S1 2018


Survey 1 2018

Total New Zealand

3.4 million New Zealanders listen to their favourite commercial radio stations every week.

Radio Broadcasters Association CEO Jana Rangooni says “The first survey release of 2018 is another great one for radio showing all Radio and Commercial Radio at all-time highs in terms of weekly listenership. For Commercial Radio it’s been a great week on all fronts with ASA figures released last week showing radio advertising revenue at an all-time high too.”

Mediaworks CEO Michael Anderson says “Radio is a medium that has a deep connection with its audience. Our Mediaworks brands engage with our listeners at all times of the day and provide relevant and timely content related to their activity - whether it's on air, via digital, social media or through events - during breakfast, drive or nights. The latest GFK survey results demonstrate once again radio's strength and consistency in its relationship with New Zealanders.”

Michael Boggs CEO at NZME says “I’m pleased that radio continues to deliver for both audiences and customers. In recent years, an increasing number of listeners are tuning-in to radio to be informed and entertained. In addition, advertisers continue to see the benefits of radio to reach their target audience and are increasing their investment in radio advertising, despite the increased overseas competition for the audience attention and advertising spend. NZME will continue to invest locally to make a difference for New Zealanders.”

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’slong-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK

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Libby May  
Libby May
New Zealand   
+64 9927 1945