Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.
In the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.
FUTUREBUY: THE USE OF DIGITAL IN SHOPPING JOURNEYS
Discover the Future of Shopping! Read more...
Norrelle Goldring from GfK introduces a new series on principles of retail profit, growth, store execution and customer experience.
What are the major (as opposed to minor) reasons that motivate people to try to look their best?
In the second of the Retail Rules series, Norrelle Goldring from GfK discusses customer lifetime value and product/price mix.
Money and self-pressure are the leading major causes of stress in APAC; Japanese are the least stressed
Advances in technology are a dominant force across every industry, constantly reimaging and redefining our lives. To help you prepare for future consumer demand, we have identified the ten key Tech Trends we believe will have the most impact on consumer needs and behavior.
Radio Broadcasters Association (RBA) commissioned GfK to perform the official radio research in New Zealand.
Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.
GfK has reported a year on year growth in the Australian 'Photo' category for July-September, the first positive quarterly result in over three years.
In the first of the Retail Rules series, Norrelle Goldring from GfK discusses GMROI and sales per square metre.