Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.
Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.
We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.
We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.
Because people who know best lead the way. That’s why GfK means Growth from Knowledge.
GfK is a member of the Research Association of New Zealand and the GfK Group is a Corporate Member of ESOMAR.
GfK is wholly committed to meeting the requirements of, amongst others: