We connect data and science. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As an analytics partner, we promise our clients all over the world “Growth from Knowledge”.
Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.
Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now - and in the future. They need more than purely descriptive data - business decision makers need actionable recommendations based on advanced analytics.
We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.
We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.
Because people who know best lead the way. That’s why GfK means Growth from Knowledge.
Your success relies on having the most up-to-date retail sales data to understand which technical consumer goods products are performing well in the market – and which are not.
Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales data from both retailer and reseller.
You can choose to have our POS insights delivered weekly, monthly or less frequently, depending on your business goals.
Looking at the tracking from a strategic perspective, with our quarterly or monthly POS insights you can size markets, identify patterns, monitor channel dynamics and develop a detailed understanding of global and local market trends from the “big picture” macro level down to an individual product level. This allows you to optimize your product assortment, distribution and pricing strategy.
The weekly delivery is ideal for tactical decision making. Week-by-week you receive sell-out insights for your own and competing products across all relevant channels, online and offline on single item level. This helps you understand promotional effectiveness, improve retail negotiations, steer your activities, monitor critical launches, and exploit seasonal peaks such as Black Friday.
Below we list the product categories that we track on our panel. The number of products covered across the globe is extensive, yet not all are tracked in every country and at every frequency. For further information on availability in your country of interest, please contact us.
When developing new business strategies it’s essential to have relevant retail insights. POS Analytics helps to evaluate the sales impact and Return on Investment (RoI) of your sales and marketing activities. Using advanced econometric modelling techniques and leveraging GfK's rich tracking data assets we put clients in a position to simulate the outcome of their sales and marketing plans.
We combine global reach with our market research expertise to give you smart retail insights into your product assortment, media, promotions, price, market share, product range and SKU management and marketing mix.
Across GfK’s Consumer Insights portfolio, we connect market research with big data and apply analytics to provide actionable insights on consumer needs, attitudes and behaviours, both in their everyday lives, and throughout individual purchase journeys. In addition, we evaluate the competitive landscape and the drivers of changing market dynamics. Our derived business intelligence solution enables you to understand how consumers group together, for more effective targeting through market segmentation, and to size the potential opportunities for your brand, including
Increased competition, evolving consumer demand, the increasing importance of digital channels, coupled with wavering brand attachment means brands are under constant pressure to remain relevant for consumers. Having a strong brand and being prominent in the consumers mind is more important than ever to reach and maintain strong market share. This demanding and fast-paced environment requires a deeper understanding of your marketing activity to allow you to:
Across GfK’s Marketing Effectiveness portfolio, we integrate traditional survey-based data with passive behavior to build leading-edge insights.
Our GfK Marketing Effectiveness business solutions provide a holistic view on your brand, helping you to take actions to maximize the outcome of your marketing and balance between short term sales activations and longer term brand impact. We are working with market insights data, alongside third party data providers to measure the value of your business, and provide actionable recommendations to drive sales uplift.
Furthermore, our solutions enable us to accurately predict the success of advertising before launch, and evaluate the impact of your advertising post campaign. We go beyond traditional advertising to understand the spectrum of all touchpoints, whether paid, unpaid, or earned, to identify actions to improve both touchpoint ROI and long term brand performance. We link sales, promotion and media data to understand and quantify the ROI of your marketing mix and drive maximum efficiency in marketing spend.