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Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Latest Insights

Here you can find the latest insights for geomarketing. View all insights

    • 07/17/19
    • Home Appliances
    • Geomarketing
    • Greece
    • English

    Is performance still the main driver for purchasing household appliances?

    Review 2018s general trends and 2019s forecasts on Durable Goods market with a special focus on Major Domestic Appliances.
    • 07/16/19
    • Retail
    • Geomarketing
    • Point of Sales Analytics
    • Greece
    • English

    European Retail in 2019

    Download the latest study GfK European Retail 2018 - 2019 for free.
    • 11/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Greece
    • English

    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
    • 11/15/17
    • Geomarketing
    • Greece
    • English

    Map of the month: GfK Purchasing Power Europe 2017

    Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.

Related products

Geo+BranchNetworks - Find the best locations for your store network.

Geo+TargetGroups - Pinpoint your regional target groups and product demand.

Geo+MarketShares - Benchmark your turnover against local potential.

Geo+DistributionPartners - Choose an optimal distribution partner network.

Geo+SalesTerritories - Create a better sales structure.

RegioGraph - Analyze and visualize your company data on digital maps.

Geodata - Get penetrating insights on your markets, target groups and potential with our regionalized market data and analyze, aggregate and cross-reference all data on digital maps.

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