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Custom Panels

Applying decades of recruitment and panel management expertise across the globe, GfK builds both survey and passive digital meter panels to meet your research needs—large and small. We weigh your research requirements to the level of statistical rigor needed in building your custom panels to deliver the most cost effective solution. Notably, GfK has created large-scale panels for the social sciences including the American National Election Studies web panel funded by the National Science Foundation and Stanford University.


Learn more about some of our custom panels

Connecting Health and Technology (CHAT) Panel

The Connecting Health and Technology (CHAT) panel is a nationally representative longitudinal cohort of U.S. residents age 15-21 surveyed every 6 months. Participants are recruited via address-based sampling and surveyed online. The panel is refreshed at regular intervals with new 15-21 year old respondents. The cohort was originally designed to support the Truth Initiative’s evaluation of the effectiveness of the national truth® campaign, a youth tobacco prevention campaign which re-launched in August 2014. GfK Custom Research, LLC has provided research services to recruit and maintain the panel.