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Measuring the effectiveness of your digital advertising campaign in a connected world

On the 18th February our experts, set the scene and explained the challenges facing brands advertising on digital today and showed how advertisers can now evaluate their campaign effectiveness?
Up until now, most marketers simply didn't evaluate digital ads in particular, but in this webinar Arno Hummerston and James Howitt revealed how to evaluate digital ad campaigns - both in browser and in app - and shared the metrics that are finally available to brand managers to evaluate the impact of their digital ad spend and help plan winning campaigns, whether just on the mobile platform, or cross media.


Please register to download the webinar video: