Omni-channel shopping for key household products, combining in-store and online purchases, is noticeable as a Global and European trend. GfK’s latest FutureBuy® report, conducted through an online survey, reveals that this trend is also relevant among Greek shoppers.
Specifically, Greek shoppers use both in-store and online resources during their journey, for:
Find out more on Greek consumers' omni-channel shopping experience:
Questions? To request additional insights from this study and arrange a live demo write to Maria.Siouti@gfk.com
GfK’s annual FutureBuy® study is ideal for sales, category, and marketing managers, as well as strategic planners. FutureBuy® insights are available in off-the-shelf country reports, custom reports, and through the GfK Connect portal. In 2017, FutureBuy® covers 35 countries and 18 major product categories, from beauty and personal care products to major appliances to financial services.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.