Omni-channel shopping for key household products, combining in-store and online purchases, is noticeable as a Global and European trend. GfK’s latest FutureBuy® report, conducted through an online survey, reveals that this trend is also relevant among Greek shoppers.
Specifically, Greek shoppers use both in-store and online resources during their journey, for:
Find out more on Greek consumers' omni-channel shopping experience:
Questions? To request additional insights from this study and arrange a live demo write to Maria.Siouti(at)gfk.com
GfK’s annual FutureBuy® study is ideal for sales, category, and marketing managers, as well as strategic planners. FutureBuy® insights are available in off-the-shelf country reports, custom reports, and through the GfK Connect portal. In 2017, FutureBuy® covers 35 countries and 18 major product categories, from beauty and personal care products to major appliances to financial services.
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