A significant increase was recorded in sales of holiday bookings for the Mediterranean destinations during the summer period of 2017, both in Germany and the United Kingdom, two of the main outbound tourism markets in Europe.
Greece gained share amongst the Mediterranean destinations versus the previous year, maintaining its dominance as one of the top summer destinations for holidays for German and British tourists.
The ongoing GfK survey on the travel behavior of Germans and British combines data from retail sales and consumer panels.
GfK's Travel Insights Panel collects data on travel bookings with high street and online travel portals. Evaluations are based on booking data from approximately 1,200 representative travel agencies and 30 online travel portals in Germany.
As part of GfK's Consumer Panel, 20,000 representatively selected households (comprising 45,000 individuals) are surveyed on their travel, booking and information behavior on a monthly basis. In addition to vacations, the survey includes business trips, day trips and commutes.