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Press release
Retail|Greece|English

Future Buy 2018 study

Athens, 14.10.2018

For second year, FutureBuy® delivers the insights need to answer many critical questions in order to succeed in today’s new era of shopping. By popular demand, we’ve expanded the study this year to cover 35 countries and 18 product categories.

GfK FutureBuy® study illuminates the most vital shopper dynamics like:

  • Omni-channel shopping
  • Touchpoint importance
  • The exploding role of mobile
  • Showrooming trends and more 

Find out more about GfK's Future Buy study:

Download the Press Release in English

Download the Press Release in Greek

Questions? To request additional insights from this study and arrange a live demo write to Maria.Siouti(at)gfk.com

About FutureBuy®

GfK’s annual FutureBuy® study is ideal for sales, category, and marketing managers, as well as strategic planners. FutureBuy® insights are available in off-the-shelf country reports, custom reports, and through the GfK Connect portal. In 2017, FutureBuy® covers 35 countries and 18 major product categories, from beauty and personal care products to major appliances to financial services.

 About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Contact Us
Maria Siouti
General