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Press release

European purchasing power - Greece remains at place 22 in the European ranking

Athens, 14.11.2017

GfK Purchasing Power Europe 2017 is now available

Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK’s newly released study, “GfK Purchasing Power Europe 2017”. The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.

Greece: Slight nominal increase of per-capita purchasing power

With an average of €9,433 of purchasing power or available income per inhabitant, Greece remains at place 22 in the European ranking.

This is a third less than the European average and a slight, nominal increase of +2.7 percent compared to the previous year (based on revised values).

When comparing at the level of the Greek Periferies, the inhabitants of Notio Aigaio – the South Aegean region – have the highest average purchasing power: With almost €12,496 per capita, they have 32.5 percent more than the country average but are still 10 percent below the European average.

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About the study

The study "GfK Purchasing Power Europe 2017" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps.

Purchasing power is a measure of disposable income after the deduction of taxes and charitable contributions and including any received state benefits. The study indicates per-person, per-year purchasing power levels in euros and as an index value. GfK Purchasing Power is based on the population's nominal disposable income, which means values are not adjusted for inflation. The study draws on statistics on income and tax levels, government benefits and forecasts by economic institutes.

Consumers use their general purchasing power to cover expenses related to eating, living, services, energy, private pensions and insurance premiums as well as other expenditures, such as vacation, mobility and consumer purchases.

Additional information on GfK's regional market data can be found here

Print-quality illustrations can be found here

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consu-mers’ experiences and choices.

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