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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Elias Kanellopoulos
Greece
+30 210 757 2663
Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 10/24/17
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Tech Trends
    • Greece
    • English

    Smartphone average selling price sees record year-on-year growth in 3Q

    Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Greece
    • English

    Smart TVs gaining ground

    GfK findings for the global TV market on the occasion of IFA 2017 in Berlin.
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Greece
    • English

    Record global demand for smartphones and wearables in first half 2017

    GfK findings for the global telecom market on the occasion of IFA 2017 in Berlin.
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Greece
    • English

    PC Gaming still on the rise

    GfK findings for the global PC gaming hardware market on the occasion of IFA 2017 in Berlin.
Solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Elias Kanellopoulos
Greece
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