We helped an IT vendor explore how it could work with service providers to capture consumer TV opportunities.
Our client wanted to understand how technologies such as on-demand video, online video and connected devices are changing the ways in which people watch TV. The company also wished to evaluate the usability of a prototype television-based consumer product.
The project had two phases:
Participants explored the prototype and worked through a set of navigation exercises and usability tests, while providing feedback on the experience. Following the testing, all participants attended a focus group where we assessed their understanding of the concept.
We also looked at the advantages and disadvantages of the interface, as well as the benefits of the concept and likely adoption.